The fight for freedom of information in the agriculture industry has taken a new twist as journalist and animal rights activist Will Potter’s Kickstarter campaign went viral and reached its target in just five days.
After numerous undercover investigations from organizations such as Mercy for Animals unveiled the horrific truth about just what goes on inside factory farms, the industry hit back and certain US states have introduced ‘ag-gag’ laws, making it a criminal offense for anyone to film or capture images from inside farms. Will Potter is on a mission to reveal the truth and armed with the funds and support from his Kickstarter campaign, he intends to use aerial drone photography to lawfully document factory farms from a completely different perspective.
What Are Factory Farms Trying to Hide?
With mounting pressure to introduce and implement ag-gag laws, it’s obvious that factory farms want to keep consumers in the dark about what’s really going on behind closed doors.
More and more states are considering them, and they are spreading globally. Rather than address the abuses which have been highlighted by undercover investigations, the industry has gone on the offensive by creating new laws which make it illegal to show the truth about what happens to animals raised for meat, eggs and dairy.
In some cases the punishment for those caught exposing animal cruelty is worse than those actually found guilty of the animal abuse, which shows the lengths the industry is willing to go to to hide their operations.
Consumers are becoming more conscious about where their food comes from and the farming industry knows only too well that when images of animal abuse are released, their profits are likely to suffer.
With so much money at stake, the big players in the agriculture industry have put pressure on the government to protect their image and it’s becoming increasingly difficult for activists to reveal the truth. This is why Will Potter’s new aerial drone initiative is a truly riveting concept and the potential for what he might uncover could prove to be a game changer where animals are concerned.
What Can Drone Photography Help Us Uncover?
Potter became interested in the idea of using aerial photography to gain an insight into factory farming after seeing the satellite photography project carried out by Miska Henner which documented the extent of factory farming pollution with a series of striking images taken from space. The famous images showed the extent of the water pollution, blood pooling and pesticide runoff in and around huge feedlots, and this gave us brand new perspective on the industry.
We are not yet sure exactly what the aerial drones will be able to uncover about factory farms, but Potter is hopeful that it will shed a new light on the issue and will give us a new tool by which we can legally showcase the truth to the public. He is hoping that the drones will give us a much closer aerial view of the farms than the satellite images, and if the second stage of the Kickstarter campaign is successful then they will even be able to capture thermal and night vision images as well.
It’s not just animal lovers that have gotten behind Potter’s drone initiative. Environmentalists and members of the public that don’t like the thought of being lied to are also on board with this exciting new investigative journalism and it’s not hard to understand why.
Now we just have to wait and see what the drones uncover…
Photo Credit: Mike Licht, NotionsCapital.com