The 10th season of the television phenomenon American Idol will begin on January 19th, and while most people can’t wait to find out who the lucky winner is, one of the best parts of this season won’t happen on-screen.
American Idol recently announced that it will kick off the new season with a four-week, 16-city national “Idol Across America Mobile Experience” that will be powered by a clean diesel bus using renewable biodiesel fuel.
Is this move to utilize clean fuel a publicity stunt? Definitely. Idol’s popularity has been waning slighting over the past few seasons, with celebrity judges coming in an out, and scandals galore. But as publicity stunts go, a biodiesel bus is one of the more productive campaigns in recent memory.
Biodiesel can be produced from a variety of natural crops including rapeseed, soybean, mustard, flax, sunflower, canola, palm oil, hemp, jatropha and waste vegetable oils, and even alage (Alternative Energy News).
Biodiesel is made through a chemical process called transesterification whereby the glycerin is separated from the fat or vegetable oil. The process leaves behind two products — methyl esters (the chemical name for biodiesel) and glycerin, a byproduct usually sold to be used in soaps and other products (Biodiesel.org).
“By choosing a clean diesel bus fueled with biodiesel fuel, American Idol made an excellent choice toward being environmentally-friendly while still having the power and fuel-efficiency needed to complete this grueling, four-week, 16-city national tour that ranges across the entire United States,” said Allen Schaeffer, Executive Director of the Diesel Technology Forum.
The biodiesel-fueled tour bus will feature Idol memorabilia, including framed platinum records, a Ryan Seacrest suit, Carrie Underwood’s finale dress and David Cook’s guitar according to USA Today.
The Future Of Biodiesel Fuels
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