Lowe’s, a national home improvement supply store, has recently come under fire for cancelling advertisements that were appearing during a new television series called “All-American Muslims.”
The Florida Family Association, a Christian group, boasted that its protests are responsible for Lowe’s and a number of companies pulling their ads from the reality TV show about five Lebanese families in Dearborn, Michigan, that premiered on November 13 and that has been so far well-received.
Public outcry against Lowe’s action has been swift and direct. California state senator Ted Lieu sent a strongly-worded letter to Lowe’s CEO Robert A. Niblock on Saturday, saying that the decision to withdraw the ads was ”bigoted, shameful, and un-American” and also “profoundly ignorant,” while celebrities like Mia Farrow and Russell Simmons have called for a nationwide boycott.
In San Diego, members of the South Asians for Justice Bay Area Chapter, Bay Area Solidarity Summer and Alliance of South Asians Taking Action (ASATA) decided to get a bit more creative. Watch the video below to see how the creative use of guerrilla theater puts the issue front and center for local Lowe’s shoppers.
Image Credit: Flickr - jimg944