Balancing People, Planet and Profit: An Interview With Three Square Inc’s Jaime Nack

The Trailblazers for Good Q&A Series sits down with the most world shaking individuals leading the movement to align impact, profit and purpose. †Here we pick the brains of top social entrepreneurs to learn first hand from their stunning accomplishments, utter failures, and stiff challenges in leading the revolution of doing well by doing good. †Join us as we explore the collective consciousness that drives and inspires these individuals.

Jaime Nack†is the Founder and President of Three Squares Inc. Jaime Nack is one of Los Angeles’ leading environmental consultants and marketing strategists, having produced and promoted a variety of the city’s most prominent and widely-attended events over the last 15 years.

You founded Three Squares Inc, can you tell us more about the work your organization does, and what inspired you to work on behalf of the environment? 

Headquartered in Los Angeles, California, Three Squares International Inc. (TSI) is a globally recognized environmental consulting firm. TSI specializes in developing comprehensive sustainability plans for corporate entities, government agencies and academic institutions. Our sustainability consulting practice helps these entities navigate the “green noise” and implement systems to actively reduce their environmental impact. Many companies want to make positive changes and simply don’t know how to take the first step.

Three Squares Inc is also a leader in sustainable event production. TSI has reduced the environmental impact of many large-scale events attracting over 500,000 attendees. TSI provided sustainability planning for the Inception movie premiere and the 2008 Democratic National Convention.

We at Three Squares Inc. believe in designing strategies that ensure sustainable growth and communicate a strong commitment to social responsibility. Everyday we are inspired by our partners and clients who are focused on making an impact on the landscape around them. †It is rewarding to work with those who are making remarkable efforts working towards the protection and preservation of our greatest resource.

Can you give us an example of a project you worked on that helped align people, profit and planet?

The Green Meeting Industry Council, an international industry association for sustainable event professionals, selected TSI to produce their annual conference entitled the”Sustainable Meetings Conference”. TSI worked closely with the planning committee to develop the concept and program for a conference focused on educating attendees about the new APEX green meeting standards. TSI’s design team created the conference web site, online marketing strategy and worked with developers on a custom iPad and mobile application for attendees. Meeting planners were refreshed in their knowledge of event standards while venues;visitor bureaus and supply companies were educated of the increasing demand for sustainable event production.

You were just recently appointed to the National Women’s Business Council, tell us about that and what your role will be.

I was appointed to serve a three-year term on the the National Women’s Business Council – a bi-partisan federal advisory council created to serve as an independent source of advice and counsel to the President, Congress, and the U.S. Small Business Administration on economic issues of importance to women business owners. The Council’s mission is to promote bold initiatives, policies, and programs designed to support women’s business enterprises at all stages of development in the public and private sector marketplaces — from start-up to success to significance. †In my role as a Councilmember, I plan to focus on education and outreach as I feel one of the best ways we can assist women-owned businesses is to increase their access to capital and available resources. †It is a very exciting time to be on the Council. †In February 2011, the US SBA published a federal procurement rule expanding federal contracting opportunities for women-owned small businesses (WOSBs). †More information can be found online at here.

You also organize the new Women in Green Forum starting in August, can you tell us about that.

The Women In Green Forum (WIGF) was created and is produced entirely by TSI, so it is very close to my heart. †It will bring together renowned female professionals from the sustainability field to highlight womenís impact on the environmental arena, promote sustainable products and emerging green companies, and provide opportunities for women to learn about careers in sustainability. The 2010 inaugural WIGF was a huge success with over 500 attendees. †The 2nd Annual Forum will follow suit and feature speakers, products, and services from Fortune 500 companies, top government posts, leading academicinstitutions, and accomplished small businesses. For more information about the Women In Green Forum, please visit our site.

How can our readership help push forward the many projects you are currently working on?

Last year, over 500 women convened for the inaugural Women In Green Forum. As was very clear by the high level of attendee engagement, lively discussion, and overflowing passion throughout the two-day conference, there is a strong demand for this type of event. We see the first annual Women In Green Forum as a starting point that will lead to future collaboration among environmental leaders and are looking forward to another success this August at the 2nd annual Forum.

For projects like the Women In Green Forum to expand as we would like, momentum behind environmental policy and practices must continue to build. †As citizens, we need to demand policies from government leaders that consider our environment. As consumers, we need to demand sustainable practices and products from the corporations that we buy from. Todayís environmental challenges need to remain at the forefront of our minds if we expect to create solutions for tomorrow.

Care2 readers can support TSIís environmental efforts and current projects by joining-in the conversation online. Visit our Facebook, Twitter, and LinkedIn pages to connect with other members of our sustainability-minded community and keep abreast of new clean tech products and services, cutting-edge sustainability practices, and important environmental legislation.


Also, we would love to connect with Care2 readers in-person at a TSI event. The 2nd annual Women In Green Forum is right around the corner! Visit our site for program information and to learn how you can get involved.


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Akin Adelakun
Akin Adelakun4 years ago

Thanks for this article.

Jennifer C.
Past Member 4 years ago

Great article. Thanks.

K s Goh
KS Goh4 years ago

Thanks for the article.

Marilyn L.
Marilyn L.4 years ago


Robert O.
Robert O.4 years ago


Mrs Shakespeare
Mrs Shakespeare4 years ago

I'm glad the planet is on that list. I dont aspire to ever own or run a business or whatever, but if I did run a paper someday, then I'll definitely keep the planet in mind.

myra d.
myra d.4 years ago


Abbe A.
Azaima A.4 years ago

I'm glad this information is available to the businesses who can use it.