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Barbie: I Can Be…[VIDEO]

Barbie: I Can Be…[VIDEO]

I go back and forth and back and forth again on Barbie, but I have to give props to their new “I can be…” campaign.  The focus is not on the product, but on inspiring girls to realize that they can be whatever they choose when they grow up.  The commercial ends with “Barbie, 125 careers and counting.”

Are the makers of Barbie starting to redeem themselves?  Check out the ad below and decide for yourself.

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24 comments

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1:47PM PST on Nov 16, 2010

great. Like the rivetter girl who can do anything.

11:09AM PDT on Oct 29, 2010

It's a better ad, but Barbie is still a blond, skinny, 'good-looking' doll...

10:52PM PDT on Oct 28, 2010

I never noticed Barbie's figure when I was growing up. Am I alone in this?
She was a doll, obviously not real....I was REAL....and I never thought to compare myself to a toy.

10:49PM PDT on Oct 28, 2010

Too little too late. Barbie has been the catalyst for too many eating disordered young women. Remember the "I hate math it's too hard" Barbie of not all that long ago? Fake boobs out to there--the irony of the creater of the doll having breast cancer. Women are more then boobs but not if you look at Barbie!

10:48PM PDT on Oct 28, 2010

When you grow up you have to work hard at what you want to be.

WORK ....

12:43PM PDT on Oct 28, 2010

I don't have a history with Barbie dolls that some others have. I don't think they were around when I was growing up. No one I knew had one. We had plain, old-fashioned regular dolls.

I do understand the animus, though, toward Barbies. I disapprove of anything that might cause a young girl to question her own sense of worth or esteem, including dolls that project a sense of unrealistic body expectations. At least, this commercial does not violate those basic principles. The product, itself, however, may be another story.

10:17AM PDT on Oct 28, 2010

I grew up with GI Joes and I guess that was a boys version of barbies. Even with all the unrealistic role models and proportions I am glad to see they are taking things in the right direction.

9:35PM PDT on Oct 27, 2010

I loved my Barbies when I was a kid! They're a lot better than those slutty "Bratz" dolls.

9:09PM PDT on Oct 27, 2010

Barbie's proportions may not be all that realistic, but then the genderless, flat-chested, waistless dolls which were all that were available at Barbie's debut weren't any more realistic. I liked to make fashion clothes for my dolls using scraps from my mom's remnants bag, but they never would look right on the bride doll I was given with the eight-year-old's body shape....

6:10PM PDT on Oct 27, 2010

In my great old age, I still prefer the memory of Raggedy Ann and Andy.

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