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It’s No Name-Calling Month: Barnes & Noble Moves to Combat Bullying

It’s No Name-Calling Month: Barnes & Noble Moves to Combat Bullying

January is “No Name-Calling Month” according to a coalition that includes Barnes & Noble Booksellers, Simon & Schuster Children’s Publishing and the Gay, Lesbian and Straight Education Network (GLSEN)

The idea seems to be an expansion of GLSEN’s “No Name-Calling Week,” which started in 2004. Barnes & Noble’s partnership with GLSEN will allow “No Name-Calling Month” to be shared worldwide, both in stores and online. The project aims to “Bring awareness to the seriousness and severity of name-calling, teasing, bullying and cyber bullying,” a cause which Mary Amicucci, Vice President of Children’s Books for Barnes & Noble states, “is very important to Barnes & Noble.”

No Name-Calling Week, which, thanks to Barnes & Noble, has become “No Name-Calling Month,” stemmed from The Misfits by James Howe, a book I devoured in high school after meeting the author at a GLSEN conference. The book, intended for 10-14 year-olds, has a message that resonates with people of any age. 

Bullying, unfortunately, is universal and thus our response to the problem must be universal as well. Barnes & Noble’s website features a myriad of different books that will encourage dialogue from tots to teens, as well as a resource section for parents and educators. The website also has videos from “famous authors and celebrities about their experiences and thoughts about bullying and bullies.” The site features free articles from professionals that give parents a tangible way to decrease name-calling among their children.

Barnes & Noble, the largest bookseller worldwide, is fostering dialogue at various events in stores over the course of January. Every Barnes & Noble will be hosting a storytime event on Sunday, January 15th at 11 AM.

Chrysanthemum by Kevin Henkes and One by Kathryn Otoshi will be read and there will be arts and crafts and other activities for children of all ages. 

To gear up for “No Name-Calling Week” in schools January 24th to 28th, Barnes & Noble will have educator information, lesson plans, buttons, pins and flyers available in stores the week prior. Some local GLSEN chapters will host discussions in conjunction with Barnes & Noble.

As we all know, one week is not enough to end bullying. Most likely one month will not be sufficient enough. Still, the most important thing this month does is afford us all an opportunity to discuss name-calling, teasing, bullying and cyber bullying with our friends, family and children.

For more information, visit www.nonamecallingweek.org or www.bn.com/noname.

Related Stories: 

LGBT Rights Resources–Key Gay Rights Organizations to Help Keep You Informed

Asst. Attorney General Cyber-Bullies Gay College Student

The Neuroscience of Bullying

 

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Photo thanks to Hey Paul via Flickr

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34 comments

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6:49AM PST on Jan 16, 2011

No Name Calling---this is a good place to examine bullying and discuss why this aspect of human behavior seems to enjoy destroying relationships.

1:12PM PST on Jan 9, 2011

I find it extremely pathetic that today's society has become so "babyfied" when it comes to anyone voicing their opinion against anyone or anything. Next thing you know, it will be a crime to make a face, look cross-eyed, or stick your tongue out at someone.
You people need to get your priorities in the right order. You are killing unborn babies and see nothing wrong with that. You are more concerned with the "cruelty to animals' issue and "homeless" animals than you are about abused and neglected children and the homeless human beings.
But then again, the WORD of GOD does say that people such as yourselves will come about.

5:33PM PST on Jan 8, 2011

What a wonderful idea!!! Children everywhere will benefit from this. I hope it catches on and spreads throughout the country.

Now, if only our politicians would embrace it!

5:52AM PST on Jan 8, 2011

Any efforts towards combating bullying is good in my book.

10:25PM PST on Jan 7, 2011

Really glad to know about this. Thanks for posting--I'll pass along to my kid's school!

7:13PM PST on Jan 7, 2011

B&N rocks.

11:19AM PST on Jan 7, 2011

Good for B&N. I support what they are doing. and love shopping at their stores. Keep up the good work.

10:03AM PST on Jan 7, 2011

Wow does that mean they are going to pull all books from their shelves that use derogratory names in them or have charectors that are bullied? Is killing bullying? maybe murder mysteries should be pulled also and then there are the politations they are always bullying thie apponents. No bullying and they would have no books.

1:19AM PST on Jan 7, 2011

The gov't is the ultimate bully. The epitome of "do as I say, not as I do." I'd like to see B&N nip that in the bud. Good luck with that.

1:09AM PST on Jan 7, 2011

What about bullying in the older grades where it could be more severe, or in the work place? Or cyberbullying?

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Sad to hear that Florida is so far behind in cleaning up this industry, but I suppose my hope is that…

Just plain wrong. I hope the one who came up with this marketing ploy got canned.

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