One sugary soft drink a day has been shown to have an impact on overall health. Over the past decade, the consumption of sugary soft drinks has risen dramatically, while consumption of other beverages has declined. While many lifestyle factors are involved, studies also show an increase in diabetes and heart disease in that same period of time.
The soda industry is part of the larger problem — it is time for the soda industry to take responsibility for the effects its unhealthy products have on people, especially children.
For children, the odds of becoming obese increase by 60 percent with each additional daily serving of sugar-sweetened drinks, according to a study from the Department of Medicine at Children’s Hospital in Boston and the Harvard School of Public Health. The results of the study suggest that the link between soft drink consumption and obesity is independent of food intake, television viewing, and physical activity.
The label on the soda can may say “0 fat,” but soft drinks are laden with sugar. When you take in more calories than your body needs, excess sugar is converted to fat. The American Heart Association suggests that women limit sugar intake to 100 calories, or 6 teaspoons a day, and men should limit their consumption to 150 calories, or 9 teaspoons. To put those numbers in perspective, one 12-ounce can of cola has 130 calories, or 8 teaspoons.
The soft drink industry is spending millions to advertise its sugar-filled products. Soda is the number one source of sugar in the American diet and a leading contributor to obesity and diabetes. Please help hold the soda industry accountable for its actions by signing this petition.
In 2009, the California Center for Public Health Advocacy (CCPHA) and the UCLA Center for Health Policy Research released the report, Bubbling Over: Soda Consumption and Its Link to Obesity in California. This landmark study provides important scientific evidence of the direct contribution of sugar-sweetened beverages to California’s $41 billion obesity epidemic.
The study found that 41 percent of children aged 2-11, 62 percent of adolescents aged 12-17, and 24 percent of adults drink at least one soda or other sugar-sweetened beverage every day. Independent of income or ethnicity, adults who drink one or more sodas or other sugar-sweetened beverages every day are 27 percent more likely to be overweight or obese. Soda consumption rates vary from county to county and city to city, with dramatic variations between some counties and some cities.
Ultimately, responsibility for health and wellness begins with individual choice. An informed public stands to make healthier choices. Still, industry should take responsibility for it products and marketing strategies, especially when it has such a huge impact on children and poor communities. Just imagine what we can do if personal responsibility and corporate responsibility come together.
Please send a message to the soda industry today. Besides signing the petition, you can personalize your message to reflect your views on the subject.
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