If New York Mayor Michael Bloomberg wants to ban large sugary drinks, he doesn’t just have to get other politicians to say yes, he needs to get it past public opinion. And straight away the proposal has been the subject of intense mocking. Not a good sign.
George Washington University law Professor Jonathan Turley calls the plan “facially absurd.” Businesses which will be affected have already picked mockery as their strategy, running full page ads of Bloomberg dressed as a nanny.
On Fridayís Today show, host Matt Lauer said:
It is National Donut Day and your administration has come out in support of National Donut Day. It sounds ridiculous.
Bloomberg defended the plan to Lauer saying that people could drink as much soda as they want, they just have to get it in two cups: “But history shows, all the tests show what youíll do is probably drink one.”
Except if you really want to reduce average soda intake the tests actually show that increased tax works best, but who is going to propose a tax? And as Kristina Chew has already explained on Care2, the plan Bloomberg’s proposed will probably have little effect except annoy a lot of people.
Jon Stewart went to town on Bloomberg on the Daily Show, saying that the Mayor’s idea “combines draconian government overreach people love with the probable lack of results they expect.”
Stewart remembers when Times Square wasn’t home to a M&Ms store. Maybe, he says, we should go back to the old Times Square:
Mr. Mayor, pick your poison. Obesity’s the problem now. Fine, I think I know how to solve it. Reintroduce crack. It may be whack, but when that weight comes off, it stays off.”
Stewart echoed Lauer by pointing out that New York is famous for sandwiches with piles of roast beef — “like eating a cow with a rye break yarmulke” — mounds of chicken wings served with bowls of cheese, and frozen hot-chocolate desserts — legal until they melt:
Look, Mr. Mayor. I know you can be intimidated by these large-sized drinks. You and I are both … letís face it, small. We might see a generously-proportioned sugared beverage and think of it as a drowning hazard, but itís not fair!
And look what you made Stewart do, Nanny Bloomberg — you made him say “I agree with Tucker Carlson.” For shame.
That was followed up by Stephen Colbert:
Heís gone way too far. This is America, the land of plenty! We havenít achieved Type 3 Diabetes yet!
And look what you made Colbert do, Nanny Bloomberg — you made him shoot Drinky!
Poor Drinky. How evil is that?!
Photo credit: Daily Show screen grab