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Ann Taylor FAIL: Website Reveals Un-Airbrushed Photos

Ann Taylor FAIL: Website Reveals Un-Airbrushed Photos

On Tuesday afternoon, visitors to Ann Taylor’s website had a unique opportunity: they got to see a model being photoshopped right in front of them.  What is this, you say?  Surely the folks at Ann Taylor realize that if an image is online even for an afternoon, someone will notice it?  One would think so, but apparently, this was not a significant enough fear to prevent a tech error that illustrated, once again, the fact that many of the catalogue photos we see have been significantly retouched.  The bloggers at Jezebel were the ones who caught this particular piece of airbrushing, but the Huffington Post has the two images side by side; you can see them here.

On Jezebel, Margaret Hartmann explains, “As the page loads, you’ll get to see what the Chiffon Trim Tank looks like on a real woman for a few seconds. Then she shrinks into a awkward creature barely able to support the weight of her torso with her tiny child hips.”

This is all the more frustrating in light of the fact that Ann Taylor took a lot of heat back in May for a particularly egregious piece of photoshopping (people do not have such smooth lines.  We are not made of plastic).  The company apologized – via tweet, so you know it’s really sincere – and said that they would do their best to “feature more real, beautiful images.”  This is not a good way to start.

The fact that many, if not most, of the images we see in popular media are airbrushed to create a very specific kind of beauty, is something that’s been getting a lot of press recently, and that at least is good.  Just a few weeks ago, Care2′s Ximena Ramirez wrote a couple of great pieces that touched on the issue – first dealing with the retouching of photos of “plus-size model” Crystal Renn, about which Renn was justifiably very angry, and then exploring the proposal from a British minister that retouched photos carry a warning label.

But just more coverage in the media isn’t good enough – and what’s truly bizarre is that photoshop jobs like Ann Taylor’s are absurdly unattractive, pandering to a kind of “beauty” that doesn’t look remotely human.  The scary part is that all of this is showing the normalcy of airbrushing – it’s not like these are the only ones, just the sloppy ones that get picked up.  After the incident in May, someone didn’t get the memo that this kind of airbrushing is no longer kosher, and my guess is that it was because there was no such memo.  Clothing companies need to take these issues more seriously before there’s going to be actual change – you just have to wonder how many embarrassments it will take.

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Photo from Openphoto.

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103 comments

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7:17PM PDT on Aug 22, 2010

WOW. The model was crazy skinny to begin with!

1:46PM PDT on Aug 10, 2010

How ridiculous. Why did they think the model needed a retouch?

9:38AM PDT on Aug 10, 2010

She looks better WITHOUT the airbrushing!

5:17AM PDT on Aug 10, 2010

Interesting!

2:57AM PDT on Aug 10, 2010

A friend was telling me the other day that her eight year old daughter wants to go on a diet to look beautiful. Isnt it sad that our children are projected that false imagery of skinny women with perfect flawless skin and a perfect face, my best friend was a model and let me tell you, she looked so different to what she looked like in magazines, she was attractive yes, but on the magazines she looked perfect, didnt even look like her, her lips chunkier, breasts larger, a different women. Try explaining this to our children who only see perfect images on magazines.

10:04PM PDT on Aug 9, 2010

Why do you think girls & young women have such negative self images?

4:04PM PDT on Aug 9, 2010

I thought the un-retouched photo looked better. I would like to see what the clothes look like on a person, not an optical illusion.

3:11PM PDT on Aug 9, 2010

This smells of fail in every way. The original photo was really beautiful. The photoshopped one is so much more unnatural.

1:40PM PDT on Aug 9, 2010

No form of modeling agency, photography or clothing company should ever airbrush photos! People (especially impressionable girls) need to see that we're whats real! We don't all have to be Megan Foxes and Miley Cyruses you know!

10:40AM PDT on Aug 9, 2010

The real woman looks way better than the photoshopped non-woman!!!

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