TwitChange is promoted by a growing army of celebrities who tweet– from reality stars like Kim Kardashian, Jillian Michaels and Bachlorette Ali Fedotosky, to Justin Bieber, Shaq and Trisha Yearwood, and do-gooders Demi Moore and Alyssa Milano. Just what are these stars hawking? They promote TwitChange’s eBay auctions in which 100% of the proceeds go to charity.
Currently TwitChange has some big ticket items for sale: a set of 2 and 4 Super Bowl XLV tickets donated by Troy Polamalu of the Pittsburgh Steelers. At press time the tickets were selling for $7,538.88 and $10,600, respectively, with the bidding closing on February 5, 2011.
Proceeds from the auctions will go to Operation Once in a Lifetime, a nonprofit that supports veterans and military families. The organization was started by soldier Patrick M. Sowers, who understands the hard times military families face. He explains on his website,
A soldier does not need to worry about providing beds for his kids, worrying if his electricity will still be on when he goes home or if his house will be foreclosed on when serving his/her country. A soldier needs a program that will provide free financial assistance regardless of his rank, race, branch of service, physical condition or his deployment status.
Polamalu has been active in supporting military personnel and their families. He told Mashable, “I experienced first-hand tragedies, psychological and emotional effects of war through my own family members.”
Other available eBay auctions include a Twitter mention and follow by a star such as Tom Felton, Channing Tatum, Erin Andrews or Eva Longoria.
TwitChange launched in September 2010 and raised $500,000 to build schools in Haiti for A Home In Haiti. Earlier this month TwitChange won the Most Creative Social Good Campaign in the fourth annual Mashable Awards. Its celebrity ambassadors now number 175 and reach 900 million viewers on the social media site Twitter.
Photo by Lite Speed Photography on Flickr