Cereal Crimes – VIDEO

Ever wondered about the difference between “organic” and “natural”?

If you’ve been relying on the “natural” label in your breakfast cereal as a sure guide to healthy, nutritious food, think again.

A new video, or “scorecard,” from the Cornucopia Institute explains a number of things that could be undermining your efforts to find a healthy breakfast.

“Certified Organic”: when a company displays the USDA’s “certified organic” logo, you can rest assured that it is free from petrochemical-based fertilizers, sewage sludge, synthetic pesticides and GMOs.

“Natural”: when a company displays this label, it is virtually meaningless. The cereal may contain pesticides and genetically modified crops. Kashi, Mother’s, Nutritious Living, Barbara’s Bakery and 356 others were among brands labeled “natural” but containing 25% – 100% genetically engineered ingredients.

In other words, as I discuss in my book, Get Out! 150 Easy Ways For Kids and Grown-Ups to Get Into Nature and Build A Greener Future, only food labeled “USDA Certified Organic” is totally organic. Don’t trust the other labels.

Check out the video below to get more information on comparing “natural” and “organic” cereal brands. You’ll be surprised!

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Photo Credit: alyssa mariee


Jim Ven
Jim V1 months ago

thanks for sharing.

Ashleigh C.
Ashleigh C5 years ago

I find marketing ploys that deceive consumers into buying their products completely unethical and frustrating. I am so angered by this.

K s Goh
KS Goh5 years ago

Thanks for the article.

Caroline Roberts
Caroline Roberts5 years ago

good to know!

Corinne R.
Corinne Randall5 years ago

Thanks for the article.

Mandi A.
Ama A5 years ago


Shaheen N.
Shaheen N5 years ago

Thanks for the informative Article.

Maryanne E.
Maryanne E5 years ago

I buy organic when I can, I just wish it wasn't so expensive!

Mindy Snyder
Mindy Snyder5 years ago

I can't help it.. Sometimes I'm in the mood for Cookie Crisp or Lucky Charms and other times Special K or Raisin Brand. I really don't care what kind of cereal I eat as long as its good!

Dorothy Dore
Dorothy Dore5 years ago

Very interesting! I'll have to look out for that.