Progressive social movement companies have permanently changed activism. Now two, Salsa Labs and Change.org, each now changing its path.
As reported by the Huffington Post, Change.org has decided to change its advertising policy and will now allow for corporate advertising, astroturf campaigns, anti-abortion and Republican Party solicitations. It’s a turn away from the progressive politics that founded the company and one that will not likely sit well with the progressive base.
The policy shift is effective almost immediately, starting on October 24th. According to the Huffington Post Change.org had no plans to reach out to its user base or the media about the shift, presumably because sponsoring petitions and building lists for anti-abortion, anti-envrionment causes is not likely to be popular.
In response to the reports Change.org has suggested the change in their advertising policies is good because it will empower more people to lead to positive change. And while transparency and access are always laudable goals, one does have to question whether taking on astroturf campaigns like those run by the Koch brothers actually supports those very goals.
Photo from dsb nola via flickr.