Chipotle’s Beautifully-Animated Short Speaks Out Against Factory Farming
Chipotle Mexican Grill, the chain restaurant known for serving burritos of frightening size, is more than just a quick and cheap way to get Mexican food. Without charging more than similar restaurants like Qdoba, Chipotle serves free-range, antibiotic-free pork, “all natural” chicken, organic beans, and vegetarian, hormone-free cheese. They also pack their dishes with tons of fresh vegetables.
In the past, Chipotle has highlighted its Food With Integrity pledge by sponsoring a processed food-themed Halloween contest and donating the proceeds to Jaime Oliver’s Food Revolution. Last night, at the Grammys, they aired a breathtaking stop-motion short slamming factory farming practices.
The short film follows the story of one farmer as he industrializes his land to help support his growing family. As time goes on, he realizes the ugliness and unsustainability of factory farming, and converts his farm back to focusing on free-range livestock. It also features a great cover of Coldplay’s “The Scientist” by Willie Nelson.
If you didn’t catch it during the Grammys last night, don’t worry. You can watch “Back to the Start” online:
For those of us who just love the nuts and bolts of animation, there’s also a “making of” video.
Of course, just because Chipotle’s publically criticizing factory farming doesn’t mean the chain is perfect. They’ve been criticized in the past for refusing to commit to better working conditions for farm laborers. It would be nice to see Chipotle’s commitment to sustainability extend to basic human rights and labor protections as well.
Photo Credit: orionpozo