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Chipotle’s Beautifully-Animated Short Speaks Out Against Factory Farming

Chipotle’s Beautifully-Animated Short Speaks Out Against Factory Farming

Chipotle Mexican Grill, the chain restaurant known for serving burritos of frightening size, is more than just a quick and cheap way to get Mexican food. Without charging more than similar restaurants like Qdoba, Chipotle serves free-range, antibiotic-free pork, “all natural” chicken, organic beans, and vegetarian, hormone-free cheese. They also pack their dishes with tons of fresh vegetables.

In the past, Chipotle has highlighted its Food With Integrity pledge by sponsoring a processed food-themed Halloween contest and donating the proceeds to Jaime Oliver’s Food Revolution. Last night, at the Grammys, they aired a breathtaking stop-motion short slamming factory farming practices.

The short film follows the story of one farmer as he industrializes his land to help support his growing family. As time goes on, he realizes the ugliness and unsustainability of factory farming, and converts his farm back to focusing on free-range livestock. It also features a great cover of Coldplay’s “The Scientist” by Willie Nelson.

If you didn’t catch it during the Grammys last night, don’t worry. You can watch “Back to the Start” online:


For those of us who just love the nuts and bolts of animation, there’s also a “making of” video.

Of course, just because Chipotle’s publically criticizing factory farming doesn’t mean the chain is perfect. They’ve been criticized in the past for refusing to commit to better working conditions for farm laborers. It would be nice to see Chipotle’s commitment to sustainability extend to basic human rights and labor protections as well.

 

Related Stories:

Chipotle’s Halloween Costume Idea? Terrifying Processed Food!

Farmworkers Get A Fair Food Victory

Thanks, Trader Joe’s, For Signing On To Fair Food

 

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Photo Credit: orionpozo

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114 comments

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7:55AM PDT on Jun 9, 2012

I feel good about eating at Chipotle's, supporting Chipotle's.
Good and fresh food, no factory farming, and even no foam containers to dispose of. That's for me.

8:45AM PDT on Jun 7, 2012

Worth to share!!!

8:43AM PDT on Jun 7, 2012

excellent

8:54AM PDT on Mar 14, 2012

Wow. That video was very impressing!! Thanks for the article.

9:38AM PST on Feb 18, 2012

Anyone know any age dating site can be better ?
age is nothing but just a number.My husband and me both think so ,He is almost 10year older than me .i met him via~~--MIXedSingle .COM~~ a nice place for younger women and oldermen, or older women and younger men, to interact with each other,maybe you wanna check it out or tell your friends...i saw the ads on tv , i love it ! Anyone know any age dating site can be better ?
age is nothing but just a number.My husband and me both think so ,He is almost 10year older than me .i met him via~~--MIXedSingle .COM~~ a nice place for younger women and oldermen, or older women and younger men, to interact with each other,maybe you wanna check it out or tell your friends...i saw the ads on tv , i love it !

9:41PM PST on Feb 17, 2012

Chipotles was speaking out against factory farming on Oprah, and I am glad they are still speaking out!

8:20PM PST on Feb 17, 2012

GOOD JOB...THE MORE PEOPLE THAT GET INVOLVED THE BETTER CHANCE OF GETTING THE LAWS CHANGED TO PROTECT THE INNOCENT...WE NEED TO BE THEIR VOICE....

6:15PM PST on Feb 17, 2012

Beautiful. I just watched this with my 3 year old, she loved it too. This played at the Grammys? Fantastic.

3:38PM PST on Feb 17, 2012

Good job chipole!

1:53AM PST on Feb 17, 2012

Thank you for article,

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