Written by Kyle Boelte, a Sierra Club blogger
Something’s changing. I’ve been a cyclist for years, but in the past couple I’ve seen a dramatic change most everywhere I go. Tons of people are riding bikes to get around — and many of them don’t look like classic cyclists. And they don’t necessarily ride racing bikes, either.
All over San Francisco, I’ve been seeing these beautiful, colorful Dutch-style bikes. Women ride down Market Street in stylish dresses and heels. Men in jeans and sneakers or pin-striped suits pedal to the office. All on classy orange or blue or white Dutch bikes.
Turns out they were riding bikes made by a local company — PUBLIC Bikes — that was launched just last year by Rob Forbes, who also founded Design Within Reach. When I visited their website, I found this inspiring mission:
Our vision is for a time when we think as carefully about the way we get around every day as we do about what we eat, how we dress, and how we furnish our homes. Itís not a utopian or unrealistic vision…there is dramatic change afoot, and bikes are playing a part. Why? Because there is simply no smarter solution to helping people move around quickly and economically.
Like I said, itís not just “bike people” who are riding — all sorts of people are riding these bikes to get around. I work at the Sierra Club, and thatís exactly how we think it should be. Sure, biking is great for the environment, but it also makes your life better. Thatís what we believe.
We wanted to make a beautiful video that demonstrated that idea. Filmed in San Francisco along The Wiggle — a bike route familiar to local cyclists — the video was conceived as a tribute to the notion that bike commuting can be a more elegant, stylish, fun, and ultimately more human way to get around.
But you donít just have to look at these beautiful bikes and lust — we want to see more on the road, so we’re giving away a few this week!
Choose. Bike. Be happy.
Photo used with permission from Sierra Club
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