A recent survey by the Purina Together We Can campaign suggests that pet owners are more likely to care about the environment and therefore recycle their used animal food cans. While the study is limited to Purina product users and only takes into account recycling behavior, the results are still telling and deserve a deeper look.
One reason pet owners may care more about the environment could result from the fact that pet owners consider their pets an integral part of their life, much like a child or family member. One would therefore expect that same person to care equally about the nourishment their loved one receives, as well as the surroundings she/he is exposed to. In other words, Purina’s findings indicate that environmental concerns targeted at protecting the planet for the future well-being of humans, impacts pets as well.
This point is further expressed in the survey, which cites that out of “1,030 dog and cat owners, 72% of them see their pet as a part of the family who is as central to their home as much as anyone else and 39% said that they love their pet as if he or she were their own child.” Antal Van Hout, Regional Marketing Director at Purina, goes on to say that: “[Purina's] new research has shown that when cat and dog owners think about the environment’s future, around one quarter of them (28.7%) have considered how it might impact their pet.” The survey also showed that “one-third (34%) of those polled would like to do even more to protect the environment for the sake of their pet.”
If pet owners treat a pet like a family member or child, however, wouldn’t that then imply that parents in general are more likely to care about the environment? And, of course, we need to take cultural variations into consideration as it’s often a luxury to keep, feed and care for domestic pets. Even so, the initial results are intriguing, yet perhaps require some additional, more objective research for broader application.
What do you think?
Photo Credit: David Lally
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