Drill, Baby, Drill – Shell’s Arctic Madness

When it comes to effective industry campaigns, Shell’s Arctic drilling campaign ranks as one of the best. It is so good they have run like a steamroller over opposition to their plans. So it looks as if they are soon going to sink their drills into the fragile environment of the Beaufort and Chukchi seas.

Efforts by groups such as the Center for Biological Diversity have slowed their plans, but the juggernaut rolls on, flattening the opposition. As Dan Ritzman wrote in “One Million for the Arctic”:

The Polar Bear Seas, also known as the Beaufort and Chukchi Seas, are home to the entire U.S. population of polar bears. Even after the gusher in the Gulf, Shell has no viable plan to clean up an Arctic oil spill.

Spills are inevitable, but hey, what’s a polar bear more or less? We have pictures and YouTube videos for those who will wonder what on earth those creatures were. As for the rest of the fragile ecosystem…yawn. After all, Shell Oil will power our lifestyle. What has a polar bear ever done for us by comparison with a laptop or an iPhone?

In the court of public opinion (and that includes government), Shell Oil has spared no expense to court support for its plan to drill the Arctic. So this low-budget, small-scale spoof is at least a heartening nose-thumbing at Big Oil.

You’re invited to the party at Let’s Go! Arctic. In what appears, at first glance, to be an official Shell site, you’ll find such irony as this:

We at Shell want everyone to feel as “pumped” as we do about freeing much-needed Arctic resources. After all, the Arctic is the common heritage of all humanity, and what we do there matters to everyone.

That’s why Shell is inviting you to create your very own Let’s Go! ad for our Arctic campaign. We’ll feature it on our website, and you can show all your Facebook friends how pumped you are to seize the day’s opportunities too. The best submissions will win exciting prizes—including an all-expenses-paid trip to see the Kulluk in action!

Invite the kids to play Angry Bergs. Find out what and where Kulluck really is. Create your own Let’sGo! Arctic ad.

But don’t delay. By the time you read this, Shell may have managed to shut down the site. Too bad, as you’ll miss out on the fun of tweaking the nose of one of the world’s most experienced polluters.

Related Care2 Stories

Shell Oil Sues Environmentalists Over Arctic Drilling

Make Your Own Video to Stop Arctic Drilling

One Million for the Arctic

The Arctic, 23 Years After Exxon Valdez

Photos from Shell’s Arctic drilling spoof site


Terry V.
Terry V5 years ago


Antje F.
a f5 years ago

Shell... you are a bunch of idiots. You have no way to protect, let alone clean up the arctic if there is a mess . The animals ' lives are at stake. There will be no time to gather them to clean them because they will already have died from cold ! You people are insane and I WILL NOT BUY YOUR GAS and I WILL TELL ALl MY FRIENDS ABOUT YOUR CRAZY PLAN. Get out before you kill the endangered wildlife.

Tricia Hamilton
Tricia Hamilton5 years ago

If it happens we only have our country to blame.

Mark Donners
Mark Donner5 years ago

Shell is a TERRORIST organization

Kelly Rogers5 years ago

We need to stop them

Vicky Pitchford
Vicky P5 years ago

horrible, they will destroy it

Ruhee B.
Ruhee B5 years ago

Very depressing! Shell is not going to listen or stop unless the government stop them!

Brenda Towers
Brenda Towers5 years ago


Carolyn SmithSmith
Cally Smith5 years ago

Is there any end to our destruction? It makes me so very sad.

Loo Samantha
Loo sam5 years ago

stop destroying mother earth !!!