When it comes to effective industry campaigns, Shell’s Arctic drilling campaign ranks as one of the best. It is so good they have run like a steamroller over opposition to their plans. So it looks as if they are soon going to sink their drills into the fragile environment of the Beaufort and Chukchi seas.
The Polar Bear Seas, also known as the Beaufort and Chukchi Seas, are home to the entire U.S. population of polar bears. Even after the gusher in the Gulf, Shell has no viable plan to clean up an Arctic oil spill.
Spills are inevitable, but hey, what’s a polar bear more or less? We have pictures and YouTube videos for those who will wonder what on earth those creatures were. As for the rest of the fragile ecosystem…yawn. After all, Shell Oil will power our lifestyle. What has a polar bear ever done for us by comparison with a laptop or an iPhone?
In the court of public opinion (and that includes government), Shell Oil has spared no expense to court support for its plan to drill the Arctic. So this low-budget, small-scale spoof is at least a heartening nose-thumbing at Big Oil.
We at Shell want everyone to feel as “pumped” as we do about freeing much-needed Arctic resources. After all, the Arctic is the common heritage of all humanity, and what we do there matters to everyone.
That’s why Shell is inviting you to create your very own Let’s Go! ad for our Arctic campaign. We’ll feature it on our website, and you can show all your Facebook friends how pumped you are to seize the day’s opportunities too. The best submissions will win exciting prizes—including an all-expenses-paid trip to see the Kulluk in action!
But don’t delay. By the time you read this, Shell may have managed to shut down the site. Too bad, as you’ll miss out on the fun of tweaking the nose of one of the world’s most experienced polluters.
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Photos from Shell’s Arctic drilling spoof site