“Just because she isn’t saying no…
Doesn’t mean she’s saying yes.”
“Just because you help her home…
Doesn’t mean you get to help yourself.”
“Just because she’s drunk doesn’t mean she wants to f**k.”
Those are some of the messages scrawled across posters for a new anti-rape campaign being launched in Ottawa, Canada under the slogan “Don’t Be That Guy.” The campaign is designed to be a shift away from the “No means no” campaign, which puts the onus on the woman to say no.
This campaign recognizes the significant role that alcohol plays in sexual assault and aims to have young men act responsibly. According to background information on the campaign from Crime Prevention Ottawa:
For years we’ve been telling young women that it’s up to them to avoid sexual assault. This campaign breaks the mold by speaking directly to young men. The images are intentionally graphic to emphasize the bottom line, which is that sex without consent is sexual assault. And being drunk is no excuse for committing a violent crime.
According to organizers, the message of the campaign is clear:
These posters will be placed in men’s washrooms at bars and in a variety of other places that young people go.
Annie blogs about the art and science of parenting at the PhD in Parenting blog.
Image: Crime Prevention Ottawa
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