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Edgy New “Don’t Be That Guy” Anti-Rape Campaign Launched in Ottawa

Edgy New “Don’t Be That Guy” Anti-Rape Campaign Launched in Ottawa

“Just because she isn’t saying no…
Doesn’t mean she’s saying yes.”

“Just because you help her home…
Doesn’t mean you get to help yourself.”

“Just because she’s drunk doesn’t mean she wants to f**k.”

Those are some of the messages scrawled across posters for a new anti-rape campaign being launched in Ottawa, Canada under the slogan “Don’t Be That Guy.” The campaign is designed to be a shift away from the “No means no” campaign, which puts the onus on the woman to say no. 

This campaign recognizes the significant role that alcohol plays in sexual assault and aims to have young men act responsibly. According to background information on the campaign from Crime Prevention Ottawa:

For years we’ve been telling young women that it’s up to them to avoid sexual assault. This campaign breaks the mold by speaking directly to young men. The images are intentionally graphic to emphasize the bottom line, which is that sex without consent is sexual assault. And being drunk is no excuse for committing a violent crime.

According to organizers, the message of the campaign is clear:

  • Don’t be that guy who doesn’t take responsibility.
  • Don’t be that guy who doesn’t make sure his partner is consenting.
  • Don’t be that guy who sexually assaults a young woman too drunk to consent to sex.
  • Don’t be that guy who uses alcohol as a tool to sexually assault.
  • Don’t be that guy who believes it is not rape.

These posters will be placed in men’s washrooms at bars and in a variety of other places that young people go.

Related posts:

Judge Who Called Rape Victim “Inviting” Removed From Sexual Assault Cases

Cop Implies Rape Victim Deserved It Because of Her Dress; Protests Are Sweeping The Country

Students March to Protest Stereotyping Rape Victims

Republicans Re-Introduce Forcible Rape

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Annie blogs about the art and science of parenting at the PhD in Parenting blog.

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Image: Crime Prevention Ottawa

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126 comments

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6:30PM PDT on Sep 27, 2013

Sexual acts without consent whether under protest, accomplished by fear or done to a helpless (drunk or otherwise) person does not provide for exceptions. So, from violent rape to emotional coercion in the marriage bed ("this is my right"), they are all a form of violence. And justifying violence - because of her dress, state or other circumstance - is not only wrong but idiotic. Human rights are not negotiable.

7:49PM PDT on Aug 11, 2013

This is an excellent idea. It is much needed and appreciated. It is crucial that we continue to educate more people about this issue. Kudos and thank you! :)

10:45PM PST on Dec 9, 2011

Good campaign. Kudos to Ottawa.

11:08AM PST on Dec 8, 2011

good campaign, there should be more like this. rape is rape and always wrong, wheter she's drunk or your girlfriend or dressed very sexy or whatever excuses rapists have.

9:59AM PDT on Oct 6, 2011

Finally there is a message being out out there to young men as well! I think a lot of guys have not thought about the issue as it is never addressed to them

4:10PM PDT on Sep 8, 2011

I saw this commercial on TV and thought it was pithy, well-written and thought-provoking. I hope it helps some young men develop more respectful attitudes towards women.

4:06PM PDT on Sep 8, 2011

I love this shift from women being told that they have to be responsible in preventing rape to men being shown that they need to open their eyes hold themselves responsible for their actions. Way to go! The U.S. definitely should get this campaign running here too a.s.a.p.

2:39AM PDT on Aug 1, 2011

This is a good idea. Always when i hear about terrible things it makes med sad, and i cannot understand how someone could do something terrible - hurt, rape or kill a person or animal. When i was a child this also happened to me... and surviving this is more terrible than not (parents and other may think different, but a victim?), living with all this pain... living with guilty feelings... full with hate for the own self
No one can understand, because most people cannot imagine this, cannot imagine how much it change. Some of them think, that this would not be so terrible, because all would make some sexual experiences, and so it would not matter if there were some without own interest or wish. This cruel and superficial society makes me sick.

I know that it is not good to wish someone who does terrible things something as a punishment. But when i hear about violent people then i think why are they so "afraid" to go to someone equal and get some hits for their selves. This is a perversion, to think being more a man when beating a woman or a girl. This men are a shame for all normal men.

"We have learned to fly the air like birds and swim the sea like fish, but we have not yet learned the simple art of living together as brothers." (Martin Luther King)

8:19PM PDT on Jun 7, 2011

This is a great idea! Kudos

2:35PM PDT on Jun 1, 2011

In a perfect world, we wouldn't needs ads telling people not to commit crimes. However, I think this campaign will be more effective than the "No means no" campaign. Would-be rapists need to realize that no matter how incapacitated a woman may get, it doesn't give them the right to victimize her. As for the suggestion that women act more "responsibly" by not over-indulging in drinks, I say that statement sounds like the author thinks a woman is "asking for it" if she gets drunk...or wears a short skirt...or bats her eyelashes at a man, etc. We are not Puritans and we should be allowed to enjoy ourselves in public without violent acts being committed against us. True, women should be cognizant of their surroundings and do their best not to put themselves in a potentially dangerous situation, but no matter what a woman does or wears, it is never her fault for being a victim!

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