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Ending Slavery Forever in the Peruvian Amazon

Ending Slavery Forever in the Peruvian Amazon

Note: This is a guest blog post from Nathan Beeghly, Community Manager of Not For Sale.

Even though the Peruvian Amazon is one of the most ecologically rich regions in the world, those who live there are some of the poorest people on the planet. Since families in Peru are unable to make enough money to support themselves, they are often taken advantage of by unethical middle men, forced to leave home to work for companies that refuse to pay a fair wage, or end up trafficked into brothels in the big cities.

“We started looking at why 30 million human beings were enslaved and falling prey to traffickers in the first place,” said David Batstone, president and co-founder of Not For Sale. “The problem is poverty. There are millions of people needing dignified employment, and at the same time, millions of socially-aware consumers making purchases every day. REBBL connects the two, providing a sustainable and scalable way for us to work towards ending modern-day slavery.”

We wanted to find a way to create sustainable, lasting solutions to end slavery in the Amazon. The solution we came up with is a beverage company, REBBL, that will fight the root cause of slavery by creating jobs in the region. Right now, we are engaged in a four-week campaign that will help communities in the Peruvian Amazon start sourcing key ingredients for the beverage.

We have produced a series of short videos to explain the reasons for creating REBBL, as well as to show how we are doing it. Watch the trailer for the series here, and use the links below to watch each episode. For more information about REBBL or Not For Sale, please email nathan@notforsalecampaign.org.

Episode 1: The Problem of Slavery in the Amazon

Episode 2: The Birth of REBBL

Episode 3: Creating the Beverage

Episode 4: Launching REBBL


Not For Sale creates tools that engage business, government, and grassroots in order to incubate and grow social enterprises to benefit enslaved and vulnerable communities.

Related Stories:

Amazon Loggers Caught in the Act

It’s Time to Make Slavery History

Controversial Catholic Priest Pushing Amazon Road

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Photo credit: Not for Sale

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26 comments

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3:06PM PDT on Jul 31, 2012

Thank you.

8:27PM PDT on Jul 21, 2012

may they be free

9:51AM PDT on Jul 20, 2012

Those of you who oppose this scheme, maybe you didn't quite think this through. The way of life you describe no longer exists, as the resources they depended on are no longer there due to the fact that it's been destroyed. I also don't see how creating yet another "beverage" solves the issue, and I for one certainly don't subscribe to any bottled drink, but the fact of the matter is that these people now live in woeful conditions, and will continue to be exploited by the rich. And if you think by going after the traffickers is the solution; you catch them, another group will take their place.

2:38PM PDT on Jul 19, 2012

Instead of trying to change the way of life for people who have lived that way for generations, go after the offenders, those that take advantage of people who have a different way of life. They are only poor in the eyes of people who forget that the greatest treasure of all is Nature itself, and many Amazon Tribes are still connected to Nature far better then the "civilized" world, we are losing the greatest treasure of all.

5:21PM PDT on Jul 18, 2012

B.S. The indian tribes in the Amazon live the way they want to live,and their ancestors lived,for many generations. What David Butstone is proposing,is to convince these wonderful,yet naive people to work for some "beverage" company,therefore make them to destroy their own habitat, and the fauna and flora they so much depend on. Give them some money,they have no concept off,and spend it on things they can do without,or turning them into raving alcoholicks, in the same fashion, the U.S. government has done vith N. American nations. He ,and his "Beverage company", are just another bunch of parasites taking advantage of indegenes people.

1:01PM PDT on Jul 18, 2012

Thank you for this story on the Amazon....I've been following the abuses to the many people who live there since the late 1980's... Many tribes lived simply in the forests, until the exploitation of their lands changed their lives forever... The misuse of power is a worldwide parasite... I can only hope that we can collectively understand this and evolve from such sadistic and barbaric fear based actions.....

11:56AM PDT on Jul 18, 2012

Thanks for the article.

11:56AM PDT on Jul 18, 2012

Thanks for the article.

7:00PM PDT on Jul 17, 2012

This is so distressing. Thanks for posting,

12:28PM PDT on Jul 17, 2012

Thanks Emily for posting the informative article and the links to the episodes along with the email contact for "Not For sale". Have watched only two of them so far as I wanted to post this comment and encourage everyone to view the videos.

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