Note: This is a guest blog post from Nathan Beeghly, Community Manager of Not For Sale.
Even though the Peruvian Amazon is one of the most ecologically rich regions in the world, those who live there are some of the poorest people on the planet. Since families in Peru are unable to make enough money to support themselves, they are often taken advantage of by unethical middle men, forced to leave home to work for companies that refuse to pay a fair wage, or end up trafficked into brothels in the big cities.
“We started looking at why 30 million human beings were enslaved and falling prey to traffickers in the first place,” said David Batstone, president and co-founder of Not For Sale. “The problem is poverty. There are millions of people needing dignified employment, and at the same time, millions of socially-aware consumers making purchases every day. REBBL connects the two, providing a sustainable and scalable way for us to work towards ending modern-day slavery.”
We wanted to find a way to create sustainable, lasting solutions to end slavery in the Amazon. The solution we came up with is a beverage company, REBBL, that will fight the root cause of slavery by creating jobs in the region. Right now, we are engaged in a four-week campaign that will help communities in the Peruvian Amazon start sourcing key ingredients for the beverage.
We have produced a series of short videos to explain the reasons for creating REBBL, as well as to show how we are doing it. Watch the trailer for the series here, and use the links below to watch each episode. For more information about REBBL or Not For Sale, please email firstname.lastname@example.org.
Not For Sale creates tools that engage business, government, and grassroots in order to incubate and grow social enterprises to benefit enslaved and vulnerable communities.
Photo credit: Not for Sale