Written by Rob Dietz, Dan O’Neill
The numbers are telling us something:
Hidden in these numbers are stories of real people and real places in real trouble. And perhaps the most important number of all is oneóone single blue-green planet with finite resources that we all must share.
Our pursuit of never-ending economic growth has become dysfunctional. With each passing day, we are witnessing more and more uneconomic growthógrowth that costs more than it is worth. An economy that chases perpetually increasing production and consumption, always in search of more, stands no chance of achieving a lasting prosperity. Most of us are overlooking the underlying cause of our problems: our economy has grown too large.
Thatís a strong indictment against economic growth, but this indictment is backed up by scientific studies of environmental and social systems. The evidence shows that the pursuit of a bigger economy is undermining the life-support systems of the planet and failing to make us better offóa grave† situation, to be sure.
This model of more is failing both environmentally and socially, yet practically everyone is still cheering it on . . . it almost makes you want to climb to the top of the highest building and shout, ďEnough!Ē
Crying out in such a way expresses intense frustration at the seemingly intractable environmental and social problems we face, but it also carries the basic solution to these problems. By stopping at enough when it comes to production and consumption in the economy, instead of constantly chasing more, we can restore environmental health and achieve widespread well-being. Thatís an incredibly hopeful message, but it opens up all sorts of questions. What would this economy look like? What new institutions would we need? How would we secure jobs?
Before diving into the science that clarifies why enough is preferable to more, itís worth thinking about it from a common-sense perspective. More is certainly a good thing when you donít have enough. For instance, if you canít find enough to eat, then more food is better. But what about times when you do have enough? Eating more food leads to obesity. More, then, may be either helpful or harmful, depending on the situation, but enough is the amount thatís just right.
Once we put aside our obsession with growth, we can focus on the task of building a better economy: a steady-state economy. In order to generate ideas for moving past the culture of consumerism, we need to be starting a public dialogue about the downsides of growth and the upsides of a steady-state economy, and expanding cooperation among nations. All this discussion leads up to the presentation of an economic blueprint that summarizes the components and steps needed to build a steady-state economy.
This blueprint offers hope at a time when we need it most. It provides a viable way of responding to the profound environmental and social problems of our era. In a steady-state economy, we can:
Taken together, the policies described in our form an agenda for transforming the economic goal from more to enough. But these policies will sit on the shelf unless we can gain extensive support for, and concerted action toward, achieving an economy of enough.
The time has come to figure out what we can do. We donít have to play by the old rules anymore. We can meet our needs and care for the planet at the same time.
Letís get to it. Enough is enough.
Based on the book Enough is Enough – Building a Sustainable Economy in a World of Finite Resources, Copyright © 2013 by Rob Dietz and Dan OíNeill. Reprinted with permission of Berrett-Koehler Publishers, San Francisco, CA.
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