Feminism For the Holidays! Toy Catalog Swaps Gender Roles
‘Tis the season for shopping!
In an amazing attempt to do away with gender stereotypes, Sweden’s largest toy company, Top Toy, has reversed traditional gender roles in their latest holiday catalog. Instead of girls playing with dolls you will find them shooting Nerf guns and playing with dragons. Boys on the flip side are playing house (ironing and vacuuming) as well as styling hair.
I’m sure Top Toy’s catalog would please Riley below who very smartly questions gender stereotypes in toys with her father at the toy store.
The Swedish company was criticized in the past for catalog pages that only showed boys as superheroes and girls as princess, and as Riley points out girls and boys can be either.
This year, Top Toy’s toys are “gender neutral,” says Jan Nyberg, Director of Sales at Top Toy. “With the new gender thinking, there is nothing that is right or wrong. It’s not a boy or a girl thing, it’s a toy for children.”
Now if only we could get that thinking in toy stores around the world!
If you are looking for some more gender neutral toys this Christmas look no further than Goldie Blox, the girl inventor who loves to build. The toy company was founded in 2012 by Debbie Sterling, a female engineer from Stanford University. The toy is both a book and construction toy combined which stars Goldie, a girl inventor, who goes on adventures with her friends to solve problems by building simple machines.
“If we want to live in a better world we need girls building these things too. We need girls solving these problems,” says Sterling.
To learn more about Goldie Blox check out the video below.
Have you come across any other great gender neutral toys? Please share with us in the comments!
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