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Former McDonald’s Execs Open Healthy Fast-Food Chain

Former McDonald’s Execs Open Healthy Fast-Food Chain

For many, McDonald’s fast-food restaurants are synonymous with unhealthy food and oversized portions. If you assume that selling healthy food would be far from the mind of anyone in McDonald’s corporate operations, a recent move might seem particularly surprising.

Two former McDonald’s executives recently announced plans to open a healthy restaurant chain concept called LYFE (Love Your Food Everyday) Kitchen, which will feature vegan, vegetarian, and healthy options in a quick-serve atmosphere.

The first LYFE store will open in Palo Alto, California at the end of this summer. The chain has plans to expand to 250 restaurants throughout the United States, including locations in Chicago, according to the LA Times.

At LYFE’s helm will be former McDonald’s president and chief operating officer Mike Roberts and former communications boss Mike Donahue. Both will be taking cues from their former employer when it comes to smart real estate decisions and carefully constructed marketing campaigns–but that’s where the similarities end.

LA Times reports:

“In the Lyfe kitchen, butter, cream and high-fructose corn syrup are banned, and none of the food is fried. All of Lyfe’s menu items contain fewer than 600 calories, including signature dishes [like] a Niman ranch beef burger with agave ketchup and pickles. The desserts are expected to be dairy-free.”

Because healthy cooking for the masses is a tall order, Roberts and Donahue recruited Oprah Winfrey’s former chef Art Smith and vegan chef Tal Ronnen (who authored Oprah’s 21-day vegan cleanse) to help design the menu and ensure quality ingredients.

“With two celebrated, taste-making chefs and a talented team of leaders and advisers, we believe LYFE Kitchen is a response to one of America’s most significant unmet needs: the consumer’s demand for delicious, affordable food that is good for you,” states Roberts.

Related Reading:
New Zealand McDonald’s Bans Gay Sites to Promote “Kid Friendly” Environment

Ronald McDonald Opens Up About Animal Abuse
California Mom Sues McDonald’s Over Happy Meals (Video)

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Image Credit: LYFE Kitchen logo (PRNewsFoto/LYFE Kitchen)

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253 comments

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2:18PM PDT on Jul 14, 2012

Yay!! I really want to go to one!

2:18PM PDT on Jul 14, 2012

Yay!! I really want to go to one!

7:13PM PDT on Jun 15, 2012

Can't wait to try this restaurant!!!!

1:50AM PST on Feb 27, 2012

Gentlemen:
I'm a photographer that worked for McDonald's Corp for 30+ years, shooting all over the /the "Bible" owner operators manual most of the image use at Hamburger U......most for Create service, Travel with Ray Kroc in the old day....did all the owner operators convention...etc.. A good client. Gold friend with Roy Bergold went Muskie fish with mr. Nice guy, Fred Turner..... I think your guys are doing something the is a really good thing and about time some one did this....love to work for you...in fact I was called do to Miami when the new president of Burger King a form McD's man..and shot all the images for the opening of BKU.

6:26PM PDT on Oct 31, 2011

I am excited and thrilled!! Hope they come to my town.

7:23AM PDT on Sep 14, 2011

very cool......it would good if they had these stores in australia, we have ex mcdonalds ceos here too i think they should join forces and bring it to oz

12:34PM PDT on Sep 12, 2011

Will they post the salt content of their food? I have gone from 367 to 227 in about 18 months without surgery by cutting as much salt from my diet as I can and concentrating on fresh foods.

10:50AM PDT on Sep 12, 2011

COME TO FLORIDA!!!!!

10:29AM PDT on Aug 12, 2011

Please bring one of these--or more to my town!! WOW!

10:13AM PDT on Aug 12, 2011

5 thumbs up

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