Matt Damon’s newest movie, Promised Land, isn’t just a movie, it’s a movie with a cause. Focus Features and Participant Media have joined together with various organizations, including Care2, to create an action tookit that viewers of the movie can use to create awareness and mobilize positive change in their own communities.
In case you haven’t yet seen Promised Land, the movie is a fictitious account of something happening in real communities across America at this very second. In it we see a slick corporate salesman deployed to a small town hoping to get its residents to lease their land to the natural gas industry for fracking. It depicts a grassroots environmentalist’s efforts to educate the people about what fracking really is, and what they stand to lose if the gas industry has its way with their land.
Watch the trailer:
For those fighting back against fracking all over the world, this movie strikes close to home. Every day the natural gas industry moves in on small, remote towns across the country, promising big profits in exchange for drilling rights. Many in these communities feel powerless to stand up to the money and fast talk of big corporations. That’s what Pariticpant’s Social Action campaign, “Champion Community Change,” hopes to change.
The campaign is an immersive, three-stage digital program that includes a first-ever, pro-social Facebook connect experience, a TakePart series highlighting everyday changemakers and a toolkit for community action. The community action toolkit provides information about and links to all of the digital platforms like Care2 that exist to heighten community engagement and involvement, with versions for both citizens and elected officials.
“Through research we know that there’s a large number of Americans who would like to participate in organized community work, but don’t know how or where to start,” said Chad Boettcher, Participant’s Executive Vice President of Social Action & Advocacy. “In an independent study commissioned by TakePart, 84% of cause-interested adults said they wished they could do more, and 69% said that they wish it were easier to get involved. Our Social Action campaign is designed to give people the virtual experience of what it’s like to be a community changemaker, along with the resources they need to get started in their home towns.”
Is your community paralyzed by a problem with no solutions in sight? Facing pressure from an industry that cares only about profit? Do you and your friends wish that someone would step forward to speak for the desires of the people? Well, that someone is you. No matter how big the problem, or the opposition may seem, it’s possible to stand up and fight back. Throughout history, community activists have successfully resisted the steamrolling effect of both industry and government. No matter what issue you’re passionate about, these tools can help you sound the rallying cry.
Image via TakePart
Disclaimer: The views expressed above are solely those of the author and may
not reflect those of
Care2, Inc., its employees or advertisers.