Today kicks off the start to New York City’s third annual Full Figured Fashion Week (FFFWeek). Over the next three days, buyers, models, sponsors, and bloggers will enjoy an array of events that celebrate plus-size fashion. There will also be sample sales, trunk shows, a shopping crawl to plus-size New York City stores, and a grand finale runway show with over 1,000 expected guests.
The event is being produced by DeVoe Signature Events, an events management company with an extensive background in the production of plus-size fashion related events, and plus-size model training and management.
Gwen DeVoe, CEO of DSE and Executive Producer of FFFWeek says, “It is time for designers, retailers, boutique owners and businesses with an interest in the plus-size market to combine their resources and their talents to create a memorable event that will rival all other Fashion Weeks.”
It’s no surprise that plus-size models and fashion are largely absent in runway shows, magazine advertisements, and clothing stores. FFFWeek is a great opportunity to begin bridging this gap and give full figured women access to beautiful and fashionable clothing like anyone else.
“We are uniquely qualified to make this event a success because we work directly with plus-size consumers and know what they want, says DeVoe. “They want great fitting, fashionable clothing that is readily available in stores and online. The plus-size consumer is a loyal consumer and because quality fashion items are so hard to find, they will be loyal to brands that they like.”
Not making clothing for plus-size women is really a bad business decision. Full-figured women crave well-made, stylish (even sexy) clothes that flatter their bodies just like anyone else. With so few designers doing this well, full-figured women will gravitate to the few who do again and again.
Bravo to DeVoe Signature Events for producing this event three years running! I hope we see more Full Figured Fashion Weeks sprinkled across the United States and abroad.
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Photo by Richard Lew - http://www.nydailynews.com/lifestyle/fashion/2011/06/10/2011-06-10_full_figured_fashion_week_in_new_york_city_shows_off_the_talent_of_plussize_desi.html#ixzz1PB3hzHyq