316 pages of lessons, advice, inspiration and examples to guide your cause marketing success. That’s how Joe Waters and Joanna MacDonald describe their new book Cause Marketing for Dummies .
Joe and Joanna were clear on why they wanted to write this book. They wanted to share what they had learned developing a successful cause marketing program for a small, local nonprofit that wasn’t a Komen or St. Jude or Product RED, and that didn’t work with the likes of Walmart, Coca Cola and Nike. Joe and Joanna partnered with ordinary, local companies that were nonetheless committed to giving back to their communities – and looking for creative ways to do so.
That’s what Cause Marketing for Dummies is all about.
To bring small companies and nonprofits together for win-win partnerships, Joe and Joanna focused on three key themes in the book.
Are you ready? Good! Care2 and Wiley Publishing are giving away a free copy of Cause Marketing for Dummies. Leave a comment by Monday, August 15th, and one Care2 member will be randomly chosen to receive the book. If you would like to buy the book, visit the Cause Marketing for Dummies book page and find links to buy the book and some other free stuff.
Disclaimer: The views expressed above are solely those of the author and may
not reflect those of
Care2, Inc., its employees or advertisers.
Problem on this page? Briefly let us know what isn't working for you and we'll try to make it right!