316 pages of lessons, advice, inspiration and examples to guide your cause marketing success. That’s how Joe Waters and Joanna MacDonald describe their new book Cause Marketing for Dummies .
Joe and Joanna were clear on why they wanted to write this book. They wanted to share what they had learned developing a successful cause marketing program for a small, local nonprofit that wasn’t a Komen or St. Jude or Product RED, and that didn’t work with the likes of Walmart, Coca Cola and Nike. Joe and Joanna partnered with ordinary, local companies that were nonetheless committed to giving back to their communities – and looking for creative ways to do so.
That’s what Cause Marketing for Dummies is all about.
To bring small companies and nonprofits together for win-win partnerships, Joe and Joanna focused on three key themes in the book.
- Traditional cause marketing. Coin canisters, pinups, percentage of sales, shopping days, etc. These are the tactics that will develop, build and sustain your cause marketing program. They cover them in detail and give you lots of examples of how they grew their program and developed best practices for nonprofits and businesses. Joe and Joanna brag they made all the mistakes! They learned from them and raised millions of dollars for their organization.
- Cause marketing 2.0. In addition to traditional tactics, they investigated and experimented with all sorts of new digital programs that causes and companies could use. Facebook likes, Twitter hashtags, group-buying sites, Quora and online contests were just some of the tactics they used. They share their advice and experience with each of them and chart a course for your success.
- The future of cause marketing. The future of cause marketing is inextricably bound to an emerging technology: mobile. Smartphones and mobile technology promise to change cause marketing forever. Location-based services like Foursqure, QR codes and even text messaging will lead the way in nonprofit and company partnerships. Cause Marketing for Dummies brings you up to speed and prepares you for the upcoming mobile revolution in cause marketing.
Are you ready? Good! Care2 and Wiley Publishing are giving away a free copy of Cause Marketing for Dummies. Leave a comment by Monday, August 15th, and one Care2 member will be randomly chosen to receive the book. If you would like to buy the book, visit the Cause Marketing for Dummies book page and find links to buy the book and some other free stuff.