JC Penney, continuing its trend of gay-inclusive advertising, has included in its June catalog a same-sex parent family.
The image, apparently timed to coincide with Father’s Day, appears above. The caption reads “What makes Dad so cool? He’s the swim coach, tent maker, best friend, bike fixer and hug giver–all rolled into one. Or two.”
Hate group-affiliated One Million Moms, attempting to fabricate some vindication of their pointless homophobia, recently cited JC Penney’s bad quarterly report as evidence that their continued protests over the chain’s gay advocacy was having an impact. They claimed that JC Penney’s use of a lesbian family in a previous catalog, and the chain’s taking on Ellen DeGeneres as their spokesperson, which the Moms attempted to stop only to receive a national backlash, has caused Christians en masse to stay away from the store.
Sadly, the Mom’s failed to provide any evidence for these assertions and decided that just supposing this is what happened was better than actual facts.
Apparently, JC Penney really isn’t all that concerned about the Moms’ protests though and is going to continue its inclusion of gay families.
Can we expect a One Million Moms protest? Perhaps, but they’re currently very busy being frantically opposed to gay superheros getting married so maybe maligning JC Penney is just not a top priority now.
Related Reading:
One Million Moms Threatens GAP Over Gay Billboard
Gay Marriage Archie Comic Sells Out Despite Attacks
One Million Moms Wants Gay Marriage Archie Comic Removed from Toys ‘R’ Us
Read more: archie comics, conservative, discrimination, diversity, employees, gender, gender rights, jc penny, Kevin Keller, lgbt, lgbt Business, lgbt Comics, lgbt rights, lgbt USA, lgbt workplace discrimination, macys, one million moms, religious right, social conservative, Toys R Us, urban outfitters
Image used under the Creative Commons Attribution License with thanks to Sam Howzit.
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80 comments
+ add your ownGO JC PENNEY!!!! YAY!!!
THANK YOU!!!!!
Thank you JCPenny for continuing to show ads, of happy families.
Just looking at the picture without a caption, just shows two men having fun with some children. You would know that they were gay.
These women, need to find a more worthy cause.
Great job!
Fantastic job JCP! Gives me one MORE reason to choose to shop there instead of spending my hard-earned money anywhere that either supports or bows down to bigots.
Keep up the great work!
Way to go JC Penney. Keep up the progressive movement.
Thanks for posting Steve.
BRAVO !!!!!!!!!!!!!!!!!!!!!
I haven't shopped at JCPenny or used their credit card in YEARS.
Thank you JCPenny for being so open minded....you now have a returning, faithful customer.
I haven't shopped at JCPenny in years. I have their credit card which hasn't been used in years. I am going to start shopping at JCPenny again and use my credit card.
Thank you JCPenny for being so open minded.....you now have a returning customer.
Thank you for sharing.
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