Google may be making news because of its relationship with China right now, but there are other areas where it teaches us a great deal.
Google often appears to have the answer to everything. Even better, it now tries to answer your questions before you even ask them, with helpful suggestions that fill in the rest of your potential query. But when Google uses its knowledge of frequent searches and patterns of user behavior to decide what you are most likely to want to see, you can learn a little more about the world than you necessarily want to.
Those looking for advice regarding their boyfriends seem to be mostly looking for advice to enhance the emotional aspect of their relationships: proposals, more quality time, more attention, romance or affection.
For the searchers googling for girlfriend advice, the needs are more physical: sex requests, physical appearance changes. The top emotional questions appear to be about regaining emotional footage that may have been lost in the relationship (“How do I get my girlfriend to trust me/love me again?”).
“For better or for worse, Google’s obsession with collecting and refining data has given us a window into each other’s fascinating and telling curiosities,” says Dan Airley.
Or, as his first commentor best put it, “I should also add that, being a man, I find the comparison of the top suggestion in each case to be a rather depressing indictment of my kind.”