I donít know about you, but I hear about a lot of flashy green packaging innovations. But what about when reality hits the curb? Often, thereís a breakdown between the hype and what actually happens, which more often then not is nothing, as these greenovations donít work in the existing system.
Not so with Dell, who as youíll hear in the 9th installment of GreenSmith Sessions, has gone to extensive lengths to insure that its packaging, no matter how innovative, passes the curbside test. Bamboo, mushrooms, sugarcane bagasse, rice hulls and wheat chaff are all being investigated, with bamboo now having 2 years of successful market use in laptop packaging.
I learned a lot from the personable Oliver Campbell, Director of Packaging at Dell. Dellís thinking around packaging goes by criteria that was generated as a result of conversations with their customers. 3C as they call it:
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