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GreenSmith Sessions #9: Dell’s Green Packaging Innovator, Oliver Campbell

GreenSmith Sessions #9: Dell’s Green Packaging Innovator, Oliver Campbell
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I donít know about you, but I hear about a lot of flashy green packaging innovations. But what about when reality hits the curb? Often, thereís a breakdown between the hype and what actually happens, which more often then not is nothing, as these greenovations donít work in the existing system.

Not so with Dell, who as youíll hear in the 9th installment of GreenSmith Sessions, has gone to extensive lengths to insure that its packaging, no matter how innovative, passes the curbside test. Bamboo, mushrooms, sugarcane bagasse, rice hulls and wheat chaff are all being investigated, with bamboo now having 2 years of successful market use in laptop packaging.

I learned a lot from the personable Oliver Campbell, Director of Packaging at Dell. Dellís thinking around packaging goes by criteria that was generated as a result of conversations with their customers. 3C as they call it:

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11 comments

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9:44AM PDT on Mar 10, 2014

Good for Dell. Let's keep this ball rolling.

6:36AM PDT on Sep 7, 2011

Awesome! Now work on making computers greener!

11:57AM PDT on Aug 22, 2011

Interesting info, thanks for the article

5:30AM PDT on Aug 17, 2011

Thanks for the article.

6:25AM PDT on Aug 7, 2011

ty

5:34AM PDT on Aug 4, 2011

If Dell can save money by making their packaging greener, more power to them.

11:42AM PDT on Aug 3, 2011

Good for Dell! I hope other companies will follow their example.

9:02PM PDT on Aug 2, 2011

Thats a seriously weird list of stuff to use, but if it means greener packages, then I'm glad someone has thought of it :D
Thanks, Dell for at least trying.

4:55PM PDT on Aug 2, 2011

Good for Dell. Thanks Paul!~

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