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Here’s the History of NYPD Abuse That Turned its PR Campaign Into a Twitter Assault

Here’s the History of NYPD Abuse That Turned its PR Campaign Into a Twitter Assault

Written by Nicole Flatow

The New York Police Department may be showing early signs of reforming its practices, but it still hasn’t come to terms with its image. In a PR gaffe that was seemingly predictable to everyone but the NYPD, the Department put out a call on Twitter for constituents to send positive photos about the Department’s work under the hashtag #myNYPD.

Tweeters documented a litany of alleged encounters that ended with detached retinas, a young black boy with a scarred face, and countless instances of beatings caught on camera:

The campaign had gone so awry by morning that the New York Daily News splashed the headline “Bash Tag“ across its front page Wednesday morning.

But even now that Mayor Bill de Blasio has cut back on the rampant stop-and-frisks, Muslim spying, and brutality that became synonymous with former Mayor Michael Bloomberg’s NYPD, the department doesn’t seem to have shed the attitude that prompted NYPD Chief Ray Kelly to declare last year, “You might read something snarky on Twitter, but I could take you right now to 125th Street in Harlem and young men will stop me for my picture and give me a very favorable and friendly greeting.”

And while one of the NYPD’s biggest mistakes was failing to realize that Twitter is an inherently inhospitable forum for glowing public relations, it’s worth taking a look back at the patterns of systemic abuse that underlie the outrage:

Targeting young black and Hispanic men. The NYPD’s systematic campaign against the city’s young minority men is not just evidenced by statistics that show they stopped more young black men in 2011 than there are young black men in the city. The federal judge who ruled the police department’s stop-and-frisk program unconstitutional also found that the department explicitly targeted Hispanic and black men between the ages of 14 and 20 as “the right people,” and established de facto stop quotas that fueled the pervasive tactic.

Aiming to “instill fear” in residents. The administration that thought stop-and-frisk was the answer to everything developed its reputation in part through a campaign of fear. One state senator testified at the trial on NYPD’s stop-and-frisk program that New York Police Department Commissioner Raymond Kelly said his goal was to “instill fear” in young minority men. In one incident, an officer admitted during the trial that he told a 13-year-old to stop “crying like a girl” as he handcuffed and detained him.

Inflicting disproportionate violence. In September, NYPD officers shot two innocent bystanders when they were aiming for a mentally ill man, who they were purportedly intending to subdue with gunshots. Prosecutors later charged the mentally ill man for the injuries to the bystanders. In January, an 84-year-old man was left bloodied and hospitalized after he was allegedly beaten by police over a jaywalking stop. And during Occupy Wall Street Protests, officers reportedly used violence “without apparent need or justification“ 130 times.

Labeling entire mosques terror cells so it could spy on abuse. One of the greatest reforms of the new NYPD under Mayor Bill de Blasio was disbanding the NYPD’s Demographics Unit, which engaged in pervasive spying of the Muslim community after 9/11. But the unit existed until just six days ago, and among its major accomplishments were labeling entire mosques terror cells without any evidence of wrongdoing, and paying a 19-year-old informant to “bait” Muslims into criminal activity.

Over-zealous policing. While the vast majority of the rampant police stops under the Bloomberg administration resulted in no arrest at all, the most common reason for arrest was for marijuana, even though public possession of marijuana was already decriminalized in New York. The program intended to thwart gun violence snagged very few guns. And other prominent arrests included a 7-year-old who alleged stole $5 from an elementary school classmate, a street artist thrown to the ground for touching the sidewalk, and a real estate broker arrested for being a “smart ass.”

Arrest for documenting abuse. As evidenced by the most recent campaign, the only reason the public knows about many of the most egregious NYPD incidents is because they were documented by photos or recordings. But many individuals have reported arrests and even beatings by NYPD officer for trying to exercise their First Amendment right to record the police. The department even circulated a “wanted” poster for a couple that was legally recording stop-and-frisks.

This post originally appeared on ThinkProgress

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Photo Credit: Occupy Wall Street via Twitter

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10:19AM PDT on Jul 22, 2014

When you are in a "kill or be killed" situation/business, you cannot get too much good PR even with saving somebody or critter. An odd picture, and your career is toast.

3:42PM PDT on May 17, 2014

Well, I guess they got what they asked for! Ooops.

10:21AM PDT on Apr 29, 2014


4:21AM PDT on Apr 29, 2014

Very sad.

3:15AM PDT on Apr 29, 2014

All I can say is karma is a b*tch!

6:07PM PDT on Apr 28, 2014

Some people just love the power trip

7:36AM PDT on Apr 28, 2014

Wow alot of good points you make michael T, its become a scary and intimidating experience dealing with law enforcement. i have a son in his 20s who was pulled over a few years ago both him and his friend were ordered to get out of the car and drop to the ground they had their guns drawn all the while demanding to know where he guns and drugs were????? when they found neither they let hem go stating it was a case of mistaken identity, i sill to this day wonder how what they did hat night was legal? i can speak of other similar situations with people i know who were frisked without just caused threatened even to the point of being told they should get out of town. we need to wake up and realize our freedom is a thing of he past.

7:58PM PDT on Apr 27, 2014

lol, I guess they thought this would go differently..

4:12PM PDT on Apr 27, 2014

Well this made horrible reading.

7:01AM PDT on Apr 27, 2014

To say that hashtag backfired would be an understatement. (Isn't it interesting to see how feelings regarding the NYPD have seemingly returned to pre-9/11 levels of hostility?)

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