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Idea Storming With a Purpose

Idea Storming With a Purpose

More than just another marketing company, BBMG is committed to walking the talk. Built upon the philosophy, “You are what you do”, the people of BBMG work at the intersection of branding sustainability and social purpose. With a belief in the power of the conscious consumer, this B Corp works with forward-thinking companies in an effort to align values with action, all while improving the bottom line. 

For BBMG, campaigns are less about selling a product than an idea, a brand and a cultural shift. All actions are directed towards promoting a better, more sustainable society. The website features a declaration of inspiration, setting a tone of originality, innovation and positivity. However, this is not at the cost of research, results and hard work. By utilizing comprehensive, diverse teams and conducting detailed analyses of consumers and communities, BBMG is able to create truly effective campaigns for “good” businesses. This B Corp harnesses the creativity, insight and passion of all stakeholders to co-create brands which drive real change in the marketplace and the world. Integrating such values into the companies very DNA, employees are given resources to pursue outside passions and participate in volunteering, composting and clothing swaps. BBMG embodies their guiding principles every day.

With such core values, becoming a Certified B Corp was a natural fit. Cofounder and CSO Raphael Bemporad believes we are in an exciting moment when the urgency of social and environmental challenges can be met by the innovation, passion and leadership of B Corporations. These organizations will lead the charge to reshape the marketplace and empower consumers, all while forming companies that create profits in positive ways. In an exciting new endeavor, BBMG has created the Collective, a private online community of conscious consumers. Partnering with B Lab, B Corps and consumers are invited to have conversations within this space. Through such discussions, organizations will be able to gain a differentiated market advantage to inspire and reach the consciously aware consumer. Consumers will be introduced to B Lab as a reliable system to separate good businesses from good marketing. Best of all, they will be able to co-create the brand and campaign, generating truly shared value.

BBMG has also partnered with B Lab for the B Corp Community Ad Campaign in November. Using the Collective, BBMG has conducted research to learn about what information conscious consumers trust. They revealed some really exciting findings, including:

  • Almost no one (<1%) trusts company advertisements or statements made on packaging when trying to understand if a product or company is or does what it says
  • 96% surveyed said they’d look for or want to learn more about the featured B Corp after viewing the ad campaign

The future is incredibly bright at BBMG, with the Collective leading the way. Idea storming with the consumer will allow B Corps to understand their market and create brand evangelists. With their creative passion and value-aligned approach, we invite you to Better Know BBMG.

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28 comments

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11:36PM PST on Feb 21, 2011

Thanks for your research&sharing

6:54PM PST on Feb 18, 2011

very cool

9:43AM PST on Feb 14, 2011

Thanks.

9:10PM PST on Feb 8, 2011

thanx for the article

11:56AM PST on Feb 4, 2011

Thanks for the article.

11:22AM PST on Feb 4, 2011

Hi there, Ian from BBMG here. On behalf of our entire team, I would like to express our gratitude to both Katie K. and everyone who's taken time to comment on this article.

We appreciate your support and would be honored to have you take part in our work through The Collective.

If you're interested in joining us, head over to - http://jointhecollective.net/welcome - for more info and a chance to sign up.

6:18AM PST on Feb 4, 2011

It's a good idea, I guess. I'm just left thinking about the "You Are What You Do" phrase. My business is already that, so I don't see why I would have any benefit in paying a fee to be "branded" what I already am.
Maybe I'm not understanding the concept.

6:39AM PST on Feb 3, 2011

keep the good ideas coming!

4:17AM PST on Feb 3, 2011

VERY INTERESTING ARTICLE, THANKS FOR SHARING WITH ME.

1:34AM PST on Feb 3, 2011

Thanks for the article.

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