Is The Media Driving Sharks To Extinction?

Although it’s impossible to provide an exact count of how many sharks are swimming in the sea at any given time, there’s one thing scientists can agree on: that number is going down, and quickly.

A 2007 paper called “Cascading effects of the loss of apex predatory sharks from a coastal ocean” used data from a fishery-independent survey in North Carolina state waters that has been ongoing since 1972. Southern Fried Science reports that all of the large sharks in the survey have decreased in population in the last 35 years, some by more than 90 percent.

While scientists are certain that sharks are in decline, the reason why is less concrete. Fishing, habitat destruction, shark finning, and climate change all put negative pressure on shark populations, but none bear the blame completely. In fact, a new study from Michigan State University suggests that the media may have more to do with dwindling shark numbers than any of the above.

The study, which appears in the current issue of the journal Conservation Biology found that media in the United States and Australia were more likely to focus on negative reports featuring sharks and shark attacks rather than conservation efforts. The inclination to focus on sensational stories about negative human-shark interactions skews public opinion, says researchers, and could make it think that killing of sharks is desirable.

“The most important aspect of this research is that risks from ­– rather than to – sharks continue to dominate news coverage in large international media markets,” said Gore, part of the research team led by Bret Muter, formerly at MSU and now with the Udall Foundation. “To the extent that media reflect social opinion, this is problematic for shark conservation.”

According to the study, more than 52 percent of global coverage focused on shark attacks on people, and sharks were portrayed negatively in nearly 60 percent of the coverage. That’s compared to a mere 10 percent featuring shark conservation issues and just 7 percent focusing on shark biology or ecology. Likewise, researchers found that when conservation organizations are contacted with regard to a shark story, it’s almost always to provide quotes about the danger they pose to humans. Conservation experts were almost never quoted when the story was about trying to save or protect sharks.

One great example of this is the Discovery Channel’s Shark Week series. Once a year, the network crams hundreds of hours of shark-themed programming into a single week. Millions of viewers tune in, yet instead of including information about how important shark conservation is to the health of our oceans, most of the shows focus on shark attacks, the killing power of sharks, and the most terrifying shark species. This is a missed opportunity, and according to the Michigan State study, one that could be most deadly for the sharks themselves.

Related Reading:

Attacks May Cost Great White Shark Protected Status

Sharks Have Brains…Like Ours

11 Animals More Likely To Kill You Than Sharks

Image via Thinkstock


Fiona T.
Past Member 4 years ago

Can they be publicising animal welfare as well?

Lynn C.
Lynn C4 years ago

Oh yes, this is certainly true, but it is also true that every time a human being goes to the store to buy one more piece of plastic crap, and the clerk puts it in a plastic bag and that human being goes out to the parking lot and get's into a automobile, and drives away to the next shopping mall, the shark and all the other creatures in the world suffer a decline in the very habitat they depend on for life. Just think about it - there are thousands of miles (probably hundreds of thousands) of shelves - just in this country alone - that are full of products that are directly responsible for the deaths of creatures in the seas. land, and skies.

The really frustrating thing is that we're trapped in this consumer society. I've been trying for many years now to walk lightly on this earth. It's pretty darn hard!!

Carrie Anne Brown

thanks for sharing :)

rene davis
irene davis4 years ago

Sadly negatively sells this includes- shark attacks etc.

Katherine Wright
Katherine Wright4 years ago

Media = humans = extinction for YES they are.

Sue Matheson
Sue Matheson4 years ago


David V.
David V4 years ago

**devastating - my typing is terrible

David V.
David V4 years ago

*****that was supposed to be 100% true******

David V.
David V4 years ago

This is 10% true - the media is devistating to sharks, especially all the Jaws type movies. Sharks have a bad reputation because of all the bad publicity. If there is a shark in the news, it is because someone got bitten or killed. They have a worse reputation than pit bulls. LEAVE THE SHARKS ALONE, the water is THEIR home.

Arild Warud
Arild Warud4 years ago

Leave those sharks alone.