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It’s Getting Hot In Here: Japanese Execs Shed Their Clothes To Save Energy

It’s Getting Hot In Here: Japanese Execs Shed Their Clothes To Save Energy

It’s summer, and in the world’s most heavily-populated cities, that means scorching heat and soaring energy bills.

In Japan, the government has launched its annual “Super Cool Biz” campaign to encourage businesses and executives to curb their high-cost air conditioning use.

The campaign encourages professionals to save electricity by wearing Hawaiian shirts, T-shirts and sandals to work instead of the usual stuffy three-piece suits.

In light of the damage caused by the March earthquake and tsunami, the Japanese government is also pushing businesses to set their thermostats to 82 degrees Fahrenheit to help cut the country’s energy usage by 15 percent. 

In addition to the nuclear crisis at Fukushima, many of Japan’s coal and gas power plants were seriously damaged, making energy a precious commodity until repairs can be made.

As you might expect, some of the more traditional Japanese businessmen are shocked by the idea that one might conduct business with one’s toes and elbows flapping in the breeze. 

For clothing companies, however, a large participation in the campaign would be most welcome. It’s estimated that swapping a suit for a “Super Cool Biz” wardrobe will cost the average salaryman $210.

Related Reading:

Five Ways You Can Help Japan

Feel The Heat: A Climate Change Summer Reading List

Should We Give Up Air Conditioning To Save The Planet?

via Environmental Leader


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Image Credit: Flickr - NathanReed

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2:57PM PDT on Jun 18, 2011

Sounds like a good idea.

1:40AM PDT on Jun 16, 2011

Interesting, and a good idea.

Clara, even if they are not perceived as casual, when it comes to group effort to help the greater good, Japan is the leader on the planet. All are willing to sacrifice.

If the situation arises that a suit is needed, they will make the appropriate accommodation for it, such as making the meeting at a cooler place, or putting on the business casual. The thought of meeting a stuffed sweaty suit doesn't appeal to a client.

10:22AM PDT on Jun 10, 2011

I don't see the bigger business doing this. The smaller more casual places yes. Japanese don't seem very casual.

8:34AM PDT on Jun 9, 2011


11:01AM PDT on Jun 8, 2011

p.s. - any internet pics of hottie Japanese execs in their hot weather clothes?

10:59AM PDT on Jun 8, 2011

A good opportunity for adding solar panels, window tinting, extra insulation and other conservation measures to buildings.

10:12AM PDT on Jun 8, 2011

Good for them.

9:28AM PDT on Jun 8, 2011

thanks for the article.

5:26AM PDT on Jun 8, 2011

Thanks for the article.

9:25PM PDT on Jun 7, 2011

Yes title sounds as they'd be going naked...oh my. We could take same advice all thru the world. Who cares if they wear suits and ties?

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