It’s summer, and in the world’s most heavily-populated cities, that means scorching heat and soaring energy bills.
The campaign encourages professionals to save electricity by wearing Hawaiian shirts, T-shirts and sandals to work instead of the usual stuffy three-piece suits.
In light of the damage caused by the March earthquake and tsunami, the Japanese government is also pushing businesses to set their thermostats to 82 degrees Fahrenheit to help cut the country’s energy usage by 15 percent.
In addition to the nuclear crisis at Fukushima, many of Japan’s coal and gas power plants were seriously damaged, making energy a precious commodity until repairs can be made.
For clothing companies, however, a large participation in the campaign would be most welcome. It’s estimated that swapping a suit for a “Super Cool Biz” wardrobe will cost the average salaryman $210.
Image Credit: Flickr - NathanReed