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LitPunch Promotes Literary Events in Minneapolis/St. Paul

LitPunch Promotes Literary Events in Minneapolis/St. Paul

What if you could redeem rewards for attending literary events such as author events, publisher appearances and book signings? Starting September 14th in Minneapolis and St. Paul, you can.

In an attempt to promote literary events in the Twin Cities, several independent book publishers, including Graywolf, Coffee House, Milkweed Editions, The Loft and Rain Taxi teamed up with bookstores in Minneapolis and St. Paul to develop a punch card rewards program known as the Literary Punch Card.

According to Publishers Weekly:

“Booklovers attending certain free author events at participating bookstores– to date, Magers & Quinn in Minneapolis, as well as Common Good Books and Micawber’s in St. Paul– and other venues will receive a punch on their cards. If they buy a book at that event, they will receive two punches on their cards. A full card of 12 punches may be redeemed for $15 store credit at any of the participating bookstores. If participants turn in a fully-punched card with their e-mail addresses included on it, they’ll be eligible to receive a ‘mystery package’ of literary swag from the co-sponsoring publishers.”

It looks like bookstores and publishers in the Twin Cities are jumping on the bandwagon for literary promotion– along with Margaret Atwood’s Toronto library campaign, and the nationwide push for e-books to help students learn more effectively. Conversation about books and publishing is at an all-time high right now. It’s the perfect time to get the word out about literary events.

If the punch card system catches on in the Twin Cities, it could bring unprecedented attention to authors, bookstores and independent publishers and add to an already rich urban literary culture. See for more details.

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Photo credit: San Jose Library

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12:33AM PDT on Aug 24, 2011

Thanks for the article.

9:55AM PDT on Aug 21, 2011

great article, thanks :)

9:06PM PDT on Aug 20, 2011


8:01PM PDT on Aug 20, 2011


3:04PM PDT on Aug 20, 2011

I'm an addict and so are both of my daughters. Sadly my son hated reading. Now he does occasionally read for pleasure, but it's slow going for him.

I think it is wonderful that the local book stores will reap the benefits of more traffic, the authors will gain more attention, but the people who participate will have the ultimate reward.

2:54PM PDT on Aug 20, 2011

Oh, I see now from the picture that the events are probably already aimed at kids-- But good for adults too hopefully -- as I first thought by reading the article-- so never mind my first comment

2:51PM PDT on Aug 20, 2011

I hope this idea will spread to many other places.

In fact the idea could also promote volunteerism too. If some companies would sponcer events where people volunteer and earn credit for money to be donated to the charity as well.

2:48PM PDT on Aug 20, 2011

Wonderful idea--- maybe they could also have events where children listen to stories being read/ or read books and do book reports or soemthing to earn free childrens books at the events.

1:09PM PDT on Aug 20, 2011


10:42AM PDT on Aug 20, 2011

Too much time spent with machinery, too lttle time spent reading quietly!

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