What if you could redeem rewards for attending literary events such as author events, publisher appearances and book signings? Starting September 14th in Minneapolis and St. Paul, you can.
In an attempt to promote literary events in the Twin Cities, several independent book publishers, including Graywolf, Coffee House, Milkweed Editions, The Loft and Rain Taxi teamed up with bookstores in Minneapolis and St. Paul to develop a punch card rewards program known as the Literary Punch Card.
According to Publishers Weekly:
“Booklovers attending certain free author events at participating bookstores– to date, Magers & Quinn in Minneapolis, as well as Common Good Books and Micawber’s in St. Paul– and other venues will receive a punch on their cards. If they buy a book at that event, they will receive two punches on their cards. A full card of 12 punches may be redeemed for $15 store credit at any of the participating bookstores. If participants turn in a fully-punched card with their e-mail addresses included on it, they’ll be eligible to receive a ‘mystery package’ of literary swag from the co-sponsoring publishers.”
It looks like bookstores and publishers in the Twin Cities are jumping on the bandwagon for literary promotion– along with Margaret Atwood’s Toronto library campaign, and the nationwide push for e-books to help students learn more effectively. Conversation about books and publishing is at an all-time high right now. It’s the perfect time to get the word out about literary events.
If the punch card system catches on in the Twin Cities, it could bring unprecedented attention to authors, bookstores and independent publishers and add to an already rich urban literary culture. See www.litpunch.com for more details.
Photo credit: San Jose Library