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Live Chicken Vending Machine (Video)

Live Chicken Vending Machine (Video)

When shoppers in a Frankfurt shopping center walked up to a curious vending machine called the “Egg Machine,” most thought they would be walking away with candy eggs.  Instead they came face-to-face with a vending machine filled with live chickens.

The machine was the brainchild of NOAH, an animal rights organization and an advertising agency called Publicis Frankfurt.  

The purpose of the clever scheme was to make the public aware of the inhumane living conditions of battery-caged hens. 

When people interacted with the machine, a coin popped out that explained four farming systems and the different ways egg laying hens are treated. The coins were numbered 0-3 and addressed the importance of humane farming methods. 

The coins marked 0 (Organic) and 1 (free range) were suggested as the preferred eggs.  Tokens numbered 2 (bottom position) and 3 (cage) referred to eggs that came from factory farms where hens are confined in wire battery-cages that are stacked on top of each other inside huge warehouses.  In the U.S. those hens are allowed only 4 inches of space between birds.  They cannot stretch their wings or legs and never see daylight their entire lives.

 

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Creative Commons - Animal Freedom

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202 comments

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2:06AM PST on Feb 9, 2013

The idea is good, this can at least wake our humanity, lets really help these poor little birds. see more interesting vending machines here- http://www.vendingglasgow.com/

8:19AM PDT on Sep 22, 2011

Innovative and eye opening.

6:35PM PDT on Jun 1, 2011

AS MENTIONED IN A PREVIOUS COMMENT - VEGANAISE WITH GRAPESEED, I DO NOT KNOW OF THE OTHER FLAVORS.

6:34PM PDT on Jun 1, 2011

IT GRABBED MY ATTENTION. FIRST I WENT WITH CAGE FREE/FREE RANGE, NOW I GO WITH NO RANGE. EGG FREE TOFU AND ALL. IT TASTE GREAT AND WITH VEGANAISE WHICH I KNOW FIRSTHAND TASTE BETTER THAN MAYO! UMM!

4:28AM PDT on May 28, 2011

At first I thought when I read the description of the video that it was just another vendor to profit off the cruelty of confined chickens even in the worst conditions. Glad to see what the video was really about and happy to see that the chickens were taken away eventually.

4:23PM PDT on May 23, 2011

What a great way to get the message across, because you can grasp a better idea of how they are caged when you see it.
I hope it has changed the minds of many...

6:47AM PDT on May 19, 2011

A very unusual way to draw attention to the cruel 'egg machine' industrie which most people seem to ignore. But do we really get what we are paying for? Supermarkets are so corrupt, I do not trust them anymore. If I was 100% sure I get free range eggs I would pay the extra, and the farmer also gets his share. But usually the supermarkets take all and screw the farmers.

7:35PM PDT on May 18, 2011

interesting way to get a point across i suppose

9:50AM PDT on May 18, 2011

I'm glad that people are becoming more aware of the conditions that many farm animals live under.

4:05PM PDT on May 17, 2011

Glad to see so many people stop. I hope this will have a lasting impact on them!

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