Lowe’s Withdraws Ads From All-American Muslim Show

The Florida Family Association, a Christian group, is claiming that its protests have led to a number of companies pulling their ads from All-American Muslim, a TLC reality-TV show about five Lebanese families in Dearborn, Michigan, that premiered on November 13 and that has been so far well-received. While the national hardware chain Lowe’s has indeed pulled its ads from future episodes of the show after consumer complaints, it is not clear if other companies have pulled their ads for similar reasons. In at least one case, FFA’s claim that a company had pulled its ads has been contradicted by the company itself.

According to FFA, 65 out of 67 companies it targeted have pulled their ads; the companies listed are Bank of America, the Campbell Soup Co., Dell, Estee Lauder, General Motors, Goodyear, Green Mountain Coffee, McDonalds, Sears, and Wal-Mart. However, Home Depot and Sweet ‘N Low both noted (via emails posted on the FFA site) that they had simply only bought one commercial spot, rather than cancelling ads. Amway has indeed “denied” that it had pulled ads from the show and stated that any reports to the contrary are “misleading” and had “falsely named” Amway.

While Lowe’s said that consumer complaints had led to its pulling the commercials, it insisted that the complaints did not come from only one group. A spokesperson, Katie Cody, would not say whether the complaints were anti-Muslim and whether Lowe’s has advertising on shows with characters or themes from other religions, such as Christianity:

“We understand the program raised concerns, complaints, or issues from multiple sides of the viewer spectrum, which we found after doing research of news articles and blogs covering the show.”

“…It is certainly never Lowe’s intent to alienate anyone.”

California State Senator Ted Lieu has called Lowe’s “bigoted” and called on the company.

TLC has said that advertising for All-American Muslim is “strong” and “there are no plans to pull the show,” which will continue as planned.

The Islamic Circle of North America is asking people to contact Lowe’s and protest their pulling ads from All-American Muslim:

“We urge the American Muslim community and our friends, family, neighbors and all people of conscience to call Lowe’s CEO Robert Niblock at (704) 758-2084 or Executive Support Mr. Andrew Kilby at (866) 900-4650 and respectfully complain about this decision.

As Sheila Musaji writes at theamericanmuslim.org:

“Shame on Lowe’s, and shame on every one of these companies if they really did cave in to such bigotry and hatred.”

Indeed. In a letter sent to TLC executives, FFA claims that All-American Muslim is “propaganda clearly designed to counter legitimate and present-day concerns about many Muslims who are advancing Islamic fundamentalism and Sharia law”  – words that more than suggest the extent of the bigotry, hatred and ignorance that some unfortunately hold regarding Muslims; regarding our fellow Americans.


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Photo by jimg944


SeattleAnn S.
Ann S5 years ago

This does not surprise me from Lowe's. I have noticed from my own personal experience that Home Depot is much more community-oriented, and Lowe's appears only concerned with profits and not doing what's right by consumers or citizens. I can't quite put my finger on it but Lowe's has always struck me as an ignorant, bigoted corporation out of touch with modern times.

Sherry G.
Sherry G5 years ago

@ Gillian M. Well said. I want nothing to do with ANY religion that advocates killing "non-believers".

Jennifer C.
Past Member 5 years ago


Will Rogers
Will Rogers5 years ago

Bernard c. Is that all you got? Let me spell it out for you my dear dear boy, bernie bern bern...
....L I. A. R.

Gillian Miller
Gillian M5 years ago


If I saw a show called the All-American Muslim Show I would expect it to be representative of ALL American Muslims. And I would most certainly not want to be seen as part of a religion that is killing my troops, that were responsible for 9/11 and the total destruction of my way of life.

Gillian Miller
Gillian M5 years ago


withholding medical treatment for women, withholding education for girls, removing their human rights, honour killing, hanging or stoning to death a raped girl or woman for adultery, organ theft, slavery, burning houses with families inside (try Sweden) the assault and abuses of other peoples, look at Aasia Bibi (try Malmo in Sweden, try the Netherlands, try Denmark).

I suspect that many of us could continue for pages and we deplore such behaviour, we find it evil and unacceptable in this age. Any decent person should condemn and not condone it. The moderates that I know are appalled that anyone from their religion could behave that way and tell me that that is not how they should behave. Yet you do not condemn that behaviour.

I agree that we are talking about a TV show but this argument is about how extremists behave. The show is NOT representative of all but offers the appearance of it. If sponsors do not want to be associated with a religion that allows these atrocities then that is their choice.

I stand by my comment below when I say that the name and description is not acceptable as it is a stand alone. It is not the Cosby Show which I enjoyed, which was about a black person. Should that have been the black show or the All-American Gospel Christian Show. What about 2 1/2 Men, should that be the All-American White Atheist Show?

If I saw a show called the All-American Muslim Show I would expect it to be representative of ALL American Muslims. And I

Gillian Miller
Gillian M5 years ago

Abdul, in the Muslim entities there used to be fourishing communities of Jews and Christians. Over the last 100 years, especially the last 60, Jews have been victimised, murdered, abused and forced out of their countries. There is a large Jewish refugee issue which no-one wishes to talk about other than Israel. The Jews did not want to leave the country in which they have lived for thousands of years peacefully and happily side by side with the Arabs. The same was true of the Christians although one has to remember the Christian massacre in Lebanon in the 19th Century for no apparent reason and now the Coptic Christians in Egypt and elsewhere.

Then one looks at the Christian communities as well as other religions, side by side with Muslim communities in other countries. You only have to look briefly on the internet to see that, as the Muslim communities grow they become more vicious and attack those who are not one of them. Look at the Sudan, Eretreria, Pakistan, Indonesia et al.

Not one of us have ever said that we dislike all Muslims and I defy you to find such a statement. What we dislike is the extremists and extremism that many use their religion to justify their abuses. The rape and sexual abuse of little girls and boys as well as paedophilia marriages, female abuse, acid throwing, rape of young girls and women to force them to marry the rapist, assaults, withholding medical treatment for women, withholding education for girls, removing their human rights, honour

Bernard Cronyn
5 years ago

Poor, poor Willy....sniff...sob

Phyllis B.
Jennifer Ward5 years ago

So over this so-called 'religion'. Beheadings, stonings, jihad de jour. Fed up with its adherents insisting that everyone convert and or put up with their constant complaints and demands. Whine, whine, whine.

Carola May
Carola May5 years ago

Excellent Rob & Jay, Monica & other informed people. Abdul Aziz & a few others are always on here trying to deceive the people who know nothing about Islam, but who, growing up in western culture, assume that all religion teaches love, tolerance, nonviolence, not judging or stoning, forgiving etc. Islam is the exact opposite of this.

Mohammed taught the exact opposite of what Jesus taught & lived a life of greed, violence, mass murder, vanity, debauchery, cruelty, banditry & lust for sex & power. He murdered, raped, captured/owned/sold slaves, had sex with a 6 year old girl, robbed caravans & died rich & fat.

Jesus lived a life of service to others, healed the sick, taught to give not take, to love enemies & pray for those who persecute you, he owned nothing & gave his life for all humanity. One is certainly worthy of following & emulating, the other to be shunned & despised.

Here's one of my favourite Islamic verses that clearly sums up all that Islam & Mohammed are all about:

Ishaq 327: "Allah said, 'A prophet must slaughter before collecting captives. A slaughtered enemy is driven from the land. Muhammed, you craved the desires of this world, its goods and the ransom captives would bring. But Allah desires killing them to manifest religion."

(I don't follow any religion, but I revere the teachings of goodness & love - of Jesus & Gautama Buddha. Mohammed belongs with Hitler, Stalin, Mao as t