Making Clothes to Clean the Ocean: 80,000 Lbs Down, 14 Billion To Go


United By Blue is making headlines in the fashion industry as their trendy t-shirts, bags and accessories reach more premiere retail locations across the country. What makes this company look so good, however, goes beyond the standard eco chic, organic and sweatshop-free manufacturing practices. It’s the heart of the company: for every item sold, United By Blue removes a pound of pollution from the ocean. (And that’s a lot of empty plastic bottles.)

This certified B Corp believes strongly in cleaning our waterways and oceans. They organize clean-ups themselves, taking care of everything from logistics, supplies and tents to the actual waste removal. UBB teams up with local retailers to promote the cleanups and bring volunteers onboard, then they get to it. Last year UBB hosted over 60 cleanups across the country and removed over 80,000 lbs of trash in 15 states with the help of 1,000 volunteers. That’s a lot of waste, but UBB isn’t satisfied yet. 80,000 lbs is small when compared to the estimated 14 billion pounds currently polluting the ocean. Fortunately, the more UBB grows, the more pounds of waste they are able to pull out of the ocean. They also use their website not only as a vehicle for sale but as a rich resource of educational tools, digestible statistics, and information on how to get involved.

United By Blue makes clothes to clean the ocean. This is the kind of thinking that is defining the new economy. As United By Blue grows, the B Certification will help maintain their mission and act as a tangible way to assess responsible growth and sustain a triple bottom line of people, planet, and profit. As founder and chief trash collector Brian Linton explains, “It’s a yelling match out there and B Certification allows United By Blue to stand out from other clothing companies who are claiming to be sustainable or eco-conscious or “good”. Their certification and info-packed website document both UBB’s commitments and accomplishments.

To find out more about the Blue Movement , United By Blue Fashions, or a clean up near you, Better Know United By Blue.



Andrea A.
Andrea A4 years ago


Pat M.
Pat M5 years ago


Rosie Lopez
Rosie Lopez5 years ago

love it thank you!!!

Mark Donners
Mark Donner5 years ago

an international effort is needed to clean up the great pacific and atlantic garbage patches. Human garbage is choking the life out of the oceans

K s Goh
KS Goh5 years ago

Thanks for the article.

Camila K.
Kamila A5 years ago

Thats the kind of gimmick i would enjoy!

Jo Asprec
Jo Asprec5 years ago

Clean-up is a good move! Bravo United by Blue! Good example to follow!

Stacy S.
Stacy S5 years ago

This would be a better story if they were actually doing something that helped. But, if they're making clothes from plastics they're compounding the problem. Particles from those clothes come loose in the wash and end up in the wastewater. Maybe they have the best of intentions, maybe it's just greenwashing like the bamboo clothing fad, but either way they aren't helping! I doubt I'll see it happen in my lifetime, but I think manufacture of plastic clothes should be banned. No more polyester, no more acrylic. No more rayon, either, including that made from bamboo, because of the chemicals used to process it. Enough is enough.

Jo Asprec
Jo Asprec5 years ago

Bravo! More success!

Ruth R.
Ruth R5 years ago