Making Fun of Tibet to Sell Fish Curry During the Superbowl (VIDEO) [UPDATE]
This year’s Superbowl ads were generally as uninspired as the Black Eyed Peas’ halftime performance. But the uber-popular discount site Groupon may have set a new low.
One of their ads featured Timothy Hutton explaining that “The people of Tibet are in trouble, their very culture in jeopardy…but they still whip up an amazing fish curry!” (Which you can buy at a discount though Groupon.)
In case you missed it, the ad is available below.
They also did an Elizabeth Hurley segment that linked Brazilian deforestation to Brazilian waxing treatments. For an encore, maybe they can also whip up some ads making fun of Haitian refugees.
As they explained in their company blog, they were trying to be funny. But in my opinion, they are totally clueless.
What do you think of this campaign?
Sign the petition asking the ad agency to apologize for their ad.
Groupon CEO Andrew Mason responded with what the Wall Street Journal called a “Defensive Non-Apology Apology Letter”, and they will be reworking the ads to “draw more attention to the philanthropic causes they were intended to support.”
He might have been more credible if he did not also say, “Ads are traditionally about shameless self promotion, and we’ve always strived to have a more honest and respectful conversation with our customers.”
Good luck with that.