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To Win Back Ken, Barbie Pledges to Stop Destroying Rainforests

To Win Back Ken, Barbie Pledges to Stop Destroying Rainforests

After last week’s banner-dropping stunt at Mattel headquarters by Greenpeace, deforestation concerns began dominating the discussion over at Barbie’s Facebook page. It got so bad that Mattel temporarily shut down the page to comments. Greenpeace launched its social media campaign and PR stunt on Tuesday morning, calling on Mattel to stop purchasing paper pulp harvested from the last habitat of Indonesia’s orangutans and tigers; by late Wednesday, Mattel’s response was posted front and center on the company website.

Mattel’s press release, which prompted a number of news outlets to declare victory for the Greenpeace campaign, announced that the company will be “developing a sustainable procurement policy for all of Mattel’s product lines which will address the important issue of deforestation. The policy will include requirements for packaging suppliers to commit to sustainable forestry management practices.”

Greenpeace, on the other hand, is still running its campaign, complete with a new Facebook call-to-action. The LA Times quoted Greenpeace spokesperson James Turner explaining that the group will keep the pressure on “until Mattel shows ‘due diligence’ towards a ‘zero-deforestation’ policy. Greenpeace’s China office will shortly send out an email to several million followers, he said.”

If you haven’t asked Barbie’s manufacturer to stop destroying the rainforest for glossy pink packaging, email the Mattel CEO here.

Related stories:

Ken Dumps Barbie to Save the Rainforest, Protect Orangutans and Tigers

Bangladesh Setting Up A Special Tiger Protection Force

600 New Species in Madagascar Are Already Threatened (VIDEO)

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Photo of Mattel Barbie dolls by flicker user vikk007

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8:11PM PDT on Aug 28, 2011

haha. hilarious

5:11AM PDT on Jul 24, 2011

Really interesting. Thank you.

7:29PM PDT on Jun 28, 2011

way to go!

11:11AM PDT on Jun 28, 2011

LOL! A cute way to stop something bad.

7:35AM PDT on Jun 28, 2011

Greenpeace is the best.

7:24AM PDT on Jun 28, 2011

Great work! Now if someone could bulk her up a little so she doesn't look anorexic that would also help!

6:59PM PDT on Jun 27, 2011

Greenpeace, keep vigilant!

1:42PM PDT on Jun 27, 2011

it is a joke, for Ken to blame Barbie. Ken is pretending to break with her.

12:55PM PDT on Jun 27, 2011

This is so amazing. I loved the pink bulldozer!

8:20AM PDT on Jun 27, 2011

LOL!That's funny!A good idea , too.

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