It’s not the kind of beauty contest which any contestant would want to win — if they knew what the prize was.
In Germany, a new web service lets pork lovers vote online for the ‘prettiest’ pig at farmer Bernd Schulzís pig farm and the winners becomes next week’s Wurst.
Every week, he travels to the farm and photographs the pigs. The website’s users then vote on what they see and the lucky winner heads to the slaughterhouse every Friday.
A photo of the pig appears on the various pork products which result.
Buchmann says that the pigs have a happy life on Schulzís farm, running around in the open air, rooting around in the mud and playing with the other pigs.
Schulz says that his animals eat organic feed and are raised according to the principle of “animal welfare in harmony with nature.”
Since the media discovered Buchmann’s service, he’s been deluged by attention, much of it negative. He says it’s all about how — not whether — you eat meat and what he is doing has obviously “hit a nerve.”
Germans are among the biggest pork consumers in the world, eating almost twice as much as Americans.