More on Women and iPads — from the Much Beloved Nerdette

So besides the State of the Union, two on-going wars, Haiti post-earthquake recovery, and our country’s economy going down the drain, Apple released a new electronic trinket.  They call it … (and unless you live under a rock you already know this….) the iPad.

That’s right.

The unfortunate misnomer ranks up there with Crystal Pepsi, this political ad, and this racist nickname for a holiday party.

Granted, it was an excuse to laugh all day.  Trending topics included iTampon and a variety of other riffs, as well as major twitter smackdown on “lady-time” jokes.

As @irishgirl Meghan Wilker puts it,

… is the name iPad going to prevent me from buying this product? No. But it does tell me that it’s unlikely that any women were involved in the naming of this product. (My other favorite example of a product name I’m pretty sure no women weighed in on: the Ford Probe.)

She also calmly lays out one glaring pitfall of this marketing misfire. When it comes to consumer electronics,

we’re already buying and using them at nearly the same rate as our male counterparts.

The data backs her up in a big way.  Six years ago, blogs were already reporting that women consumers represented more than half of all electronic gadget and device owners.  In 2007, the Consumer Electronics Association reported that the trend was sharply increasing:

  • women are the primary consumers when it comes to wireless gadgets and gizmos.
  • women outspend men in electronics purchases US$55 billion to US$41 billion.
  • women influence 90 percent of consumer electronics purchases.

Other facts of the she-conomy can be found here – and folks, we’re talking about trillions of consumer dollars. And not only are we major consumers of these products, when married, wives are increasingly making more of the total income in the household.

Sober market analysis aside, doesn’t anyone at Apple watch TV?  MadTV (not a paragon of social commentary) did a spoof about this very topic.  Out of touch much, dudes?

And to this guy, I say, actually we DO own the word pad.

And we also own:

  • plug
  • yeast
  • cramps
  • bosom
  • bloat
  • flow

also

  • bitch (noun and verb)
  • emotional (did you know estrogen is a more explosive hormone than testosterone? didja?)

and

  • mother
  • sister
  • lover
  • friend

You boys can share the last two with us.

And for the record, my boyfriend matches me toe-to-toe on the menstruation jokes. He is one of the only men I’ve ever known that will fearlessly make tampon jokes, and laugh.  So there are a few of you out there.

Nerdette is the nom de plum of a highly regarded political activist, feminist, blogger, tweeter and techophile.  This post first appeared at her blog Not My Gal.

via Twitpics, from Autoclavical.
by Nerdette

62 comments

Ganaisha Calvin
Ganaisha Calvin3 years ago

i wouldn't buy it anyway

Robyn O.
Robyn O.3 years ago

I don't buy anything from Apple/Mac. They got their first sales from men who didn't want to be seen as "typists", i.e., women. They made programs look like games (little folders instead of simple lists) and went on from there lording over anyone who had been working with computers long before they had. I go back to the days of screenless mainframes, noisy giant dot matrix printers, temperature-controlled computer rooms, MSDOS, and even those big wheels of recording tape. And Word's logic is just ridiculous. Has anyone noticed it's oriented towards publishing, not day-to-day office work? Who needs "styles"? Anything Apple/Mac is a trap for fools who want "the latest" no matter how stupid it is. Does anyone remember those ridiculous those little dwarf screens on the early toy-like Macs? And their original Ipad commercials with the silhouetted "rockin" teenages convinced me that they wouldn't even want me to buy their extremely overpriced garbage. I was listening to earlier versions of the personal MP3 or other format "songs" long before they were on the scene.

LMj Sunshine

Thank you.

LMj Sunshine

Thank you.

LMj Sunshine

Thank you.

LMj Sunshine

Thank you.

Joe R.
Joe R4 years ago

Cynthia, you are incorrigible!

Megan Vladoiu
Megan V6 years ago

Oh dear...

Russ L.
Russell L6 years ago

Come on people get a life and stop thinking about such dumb things.
I agree with Jane M. I work at Apple and I didn't even think about the name in relation to a feminine product till someone told me about the stupid stuff on the web about it.
I can not believe the oppression in this country over anything related around an area of the body that can relate to sex. Man alive.

Nightcat Mau
Nightcat Mau6 years ago

They couldn't recycle thinkpad or something? The lower case i instead of I makes me angry. Until I figure out that Ipad isn't a real word either. I'm a pad now? I might love my machines but I'm not one. About as thoughtful as GameBoy.