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Morgue Ad Targets McDonald’s (Video)

Morgue Ad Targets McDonald’s (Video)

On a slab at the morgue, the deceased man’s hand still clutches his partially eaten fast food burger as a woman weeps.

It is a startling image, one meant to get your attention. The video makes its point in a mere 39 seconds. Fast food is going to kill you. But it doesn’t stop there. The famous golden arches, along with the words, “I was lovin’ it,” makes it clear that Physicians Committee for Responsible Medicine (PCRM) is taking aim at fast food giant McDonald’s.

The only spoken words in the ad are, “High cholesterol. High blood pressure. Heart attacks. Tonight, make it vegetarian.”

View the video and see for yourself:

McDonald’s was quick to respond, posting this on its corporate website:

Response to PCRM/Morgue Ad

On September 14, 2010, Physicians Committee for Responsible Medicine (PCRM), a vegan advocacy group, released a television commercial blaming McDonald’s for heart disease. This commercial is currently airing in the Washington D.C. area and may air in other major cities soon. Below is McDonald’s statement in response to that ad.

“This commercial is outrageous, misleading and unfair to all consumers. McDonald’s trusts our customers to put such outlandish propaganda in perspective, and to make food and lifestyle choices that are right for them.”

The ad is now running in the Washington D.C. area and will be expanded to include other cities that have high rates of heart disease and an abundance of fast food outlets.

PCRM’s video is meant to draw attention to the link between heart disease deaths and fast food, but perhaps unfairly singling out one fast food chain over others. McDonald’s is a favorite target of blame for the problem of obesity and unhealthy lifestyles.

I’m all for the message that a steady diet of fast food is not healthy. Children who are allowed to indulge in fast food on a regular basis are at increased risk of obesity, numerous health problems, and the establishment of poor eating habits for life.

Food is fuel for the body and we should respect our bodies enough to fuel them properly — and we should take personal responsibility for that.

Public ad campaigns that educate and inform are a good thing, but what do you think? Was it fair to single out McDonald’s in this particular ad? Please share your thoughts in the poll below.

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Image cropped from video posted by PCRM

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127 comments

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7:00PM PDT on Sep 23, 2011

L'ingresso per il resto della piumino Moncler 3% al 7% dei dati delle vendite ogni anno per la progettazione e lo sviluppo a partire dall'inizio del 1996. La proporzione è alto quanto l'input allo sviluppo di industrie high-tech. Ha una forte attività di sviluppo di resistenza DuoNian Piumini Moncler. Moncler rende un vantaggio unico. Aperto Moncler Giacche esportare in tutto il mondo. Le donne amano indossare l'abito in questo momento speciale, feste, matrimoni, ecc Quasi tutti i negozi si trovano tutti nel mondo di piumino Moncler. Ora, questi abiti possono anche acquistare on-line attraverso. Moncler Giubbotti vendita Il prezzo di questo tipo di materiale è differente in base al loro design e tessuti.

12:54PM PST on Dec 15, 2010

You are what you eat.....Go Vegan !....evolve....Get Healthy

10:46PM PDT on Oct 4, 2010

Why just mcdonalds? why not KFC? why not burgerking? why not dominos or pizzahut??????

All these names are equally responsible.

3:29AM PDT on Oct 4, 2010

They like to pass the blame, instead of changing their menu or using healthier ingredients.

8:06PM PDT on Oct 1, 2010

i had my first heart attack at 32 yrs and it was due to to much animal fats in my blood the doctor said ; so make your choice wisely folks !! the ad makes a good point , doesnt it ??

8:19AM PDT on Sep 30, 2010

People should take responsibility for what they eat.

2:14AM PDT on Sep 28, 2010

They're the most famous on the planet, and well, Americans DON'T eat enough veggies. Going vegetarian at least once a week isn't going to hurt you.

11:07PM PDT on Sep 26, 2010

Dang! Truly didn't mean to double-post! Just want to correct last line - should have read "the basic stuff they OFFER".

11:01PM PDT on Sep 26, 2010

I think PCRM chose to feature McDonald's simply because it leads the QSF industry in sales, not to mention worldwide number of outlets. We are saturatued with McD's! What - should PCRM have run a list of all fast food restaurants in the beginning of the commercial? NOT feasible; commercial would run WAY too long, and some offer more healthy options than others. Besides, hopefully, viewers can't be so ignorant (can they, but yes they can!) that the portrayal of McD's is simply a representative for all QSF restaurants. If people choose to eat fast food and are concerned about healthy food choices, it's up to THEM to take responsibility for their food intake! I'll admit that some offer more healthy choices than McD's, like Subway, but I do not eat any fast food; haven't done so for years. I pack my own lunch for work knowing that it is far healthier than any item I could buy from a drive-thru. Besides, I'm vegan...

What's needed is more information and education made available to the public regarding healthy foods and choices. It's a sad fact that fresh fruit/veggies, especially organic, cost more that processed cheaper stuff but that's another issue. Affordable quality fresh food needs to be available to all at a reasonable price...

If QFS's want to truly contribute to the betterment of the public diet, and lose the "bad reputation" that some say they have, then they need to offer many more healthy food choices and alternatives, and change the basic stuff they o

10:45PM PDT on Sep 26, 2010

I think PCRM chose to feature McDonald's simply because it leads the QSF industry in sales, not to mention worldwide number of outlets. We are saturatued with McD's! What - should PCRM have run a list of all fast food restaurants in the beginning of the commercial? NOT feasible; commercial would run WAY too long, and some offer more healthy options than others. Besides, hopefully, viewers can't be so ignorant (can they, but yes they can!) that the portrayal of McD's is simply a representative for all QSF restaurants. If people choose to eat fast food and are concerned about healthy food choices, it's up to THEM to take responsibility for their food intake! I'll admit that some offer more healthy choices than McD's, like Subway, but I do not eat any fast food; haven't done so for years. I pack my own lunch for work knowing that it is far healthier than any item I could buy from a drive-thru. Besides, I'm vegan...

What's needed is more information and education made available to the public regarding healthy foods and choices. It's a sad fact that fresh fruit/veggies, especially organic, cost more that processed cheaper stuff but that's another issue. Affordable quality fresh food needs to be available to all at a reasonable price...

If QFS's want to truly contribute to the betterment of the public diet, and lose the "bad reputation" that some say they have, then they need to offer many more healthy food choices and alternatives, and change the basic stuff they o

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