On a slab at the morgue, the deceased man’s hand still clutches his partially eaten fast food burger as a woman weeps.
It is a startling image, one meant to get your attention. The video makes its point in a mere 39 seconds. Fast food is going to kill you. But it doesn’t stop there. The famous golden arches, along with the words, “I was lovin’ it,” makes it clear that Physicians Committee for Responsible Medicine (PCRM) is taking aim at fast food giant McDonald’s.
The only spoken words in the ad are, “High cholesterol. High blood pressure. Heart attacks. Tonight, make it vegetarian.”
View the video and see for yourself:
McDonald’s was quick to respond, posting this on its corporate website:
Response to PCRM/Morgue Ad
On September 14, 2010, Physicians Committee for Responsible Medicine (PCRM), a vegan advocacy group, released a television commercial blaming McDonald’s for heart disease. This commercial is currently airing in the Washington D.C. area and may air in other major cities soon. Below is McDonald’s statement in response to that ad.
“This commercial is outrageous, misleading and unfair to all consumers. McDonald’s trusts our customers to put such outlandish propaganda in perspective, and to make food and lifestyle choices that are right for them.”
The ad is now running in the Washington D.C. area and will be expanded to include other cities that have high rates of heart disease and an abundance of fast food outlets.
PCRM’s video is meant to draw attention to the link between heart disease deaths and fast food, but perhaps unfairly singling out one fast food chain over others. McDonald’s is a favorite target of blame for the problem of obesity and unhealthy lifestyles.
I’m all for the message that a steady diet of fast food is not healthy. Children who are allowed to indulge in fast food on a regular basis are at increased risk of obesity, numerous health problems, and the establishment of poor eating habits for life.
Food is fuel for the body and we should respect our bodies enough to fuel them properly — and we should take personal responsibility for that.
Public ad campaigns that educate and inform are a good thing, but what do you think? Was it fair to single out McDonald’s in this particular ad? Please share your thoughts in the poll below.
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Image cropped from video posted by PCRM
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