You know what photobombing is, right? That funny or maddening moment when someone suddenly sticks his head into the frame, intruding into someone else’s photo just as the smartphone snaps the picture? Yeah, that thing.
A no-kill pet shelter in Texas has found a whole new way to use the photobombing phenomenon to find homes for needy dogs. Dallas Pets Alive calls it “muttbombing.” It’s adorable, it’s trending, and it’s working.
It’s a simple and brilliant idea. DPA scours Instagram for selfies — whether they’re celebrity selfies or just those taken by regular people. As long as they’re interesting photos, they’re fair game for muttbombing. With a little Photoshop magic, presto — a muttbomb is born. As DPA says on its website, no selfie is safe. The photos began going public on Feb. 10.
When the newly enhanced selfies go up on DPA’s Instagram account, they’re accompanied by a shout out to the poster of the original photo. Expect to see some amusing commentary along with an irresistable pitch like this: “I’m #muttbombing you because I’m looking for a home. Follow me to muttbombing.com to learn how you can foster or adopt me.”
The buzz generated on Instagram spreads the word that these sweet dogs need homes. According to DPA, its web site traffic jumped a whopping 700 percent the first week the muttbombing began. So far, DPA has received applications to adopt 10 of the muttbombing dogs.
Feedback during the first month of muttbombing has been “really positive — with people asking for their friends to get muttbombed or tagging friends to get muttbombed,” Leslie Sans, executive director of DPA, told the Dailymail.
“We are working with the creative team Dieste who extensively research people every day finding trend-setters, bloggers, popular Instagram profiles and sometimes just random people with interesting profiles and selfies,” Sans said.
The muttbombed shot at the top of this story was inevitable after Ellen DeGeneres’ mindblowing, recordbreaking Oscar-night selfie tweet. Looks like Sandy the dog is consorting with some pretty swanky Hollywood pals.
Here are some more “before and after” selfie muttbombs that might just steal your heart:
Hey girl, is that Ryan Gosling? It sure is — and how cute is that dog he‘s got there?
Ethan the dog really improves Jimmy Fallon‘s earring selfie, doesn‘t he?
At least Miley Cyrus wasn‘t sticking her tongue out for this particular selfie shot:
Photo credit (all photos): Dallas Pets Alive