Many people have experienced the inconveniences of water bottles, filters, filter straws and other innovative products that ensure quality drinking water. However, water bottles accumulate in landfills at rapid rates, water filters are costly and can become a nuisance quickly and other unique products that help you achieve refreshing drinking water are often difficult to find. With all of these options and drawbacks, it appears as though there is no way to win.
Fortunately, a group of young, enthusiastic Californians, who are on a mission to provide quality drinking water to everyone, have found a solution. They have created a water bottle that can filter any water and provide consumers with clean, refreshing water. Rendered as “the best filter ever put through testing,” the Clearly Filtered team has certainly purified the way we look at eco-friendly, quality water. Below is an interview with Director of Operations at Clearly Filtered, Asaiah Passwater, who provided some insight on the organization.
Why did you start Clearly Filtered?
I created Clearly Filtered in order to combat the global water epidemic. I happen to believe that clean drinking water is a basic human right not a luxury, and I finally decided to do something about it.
The fact of the matter is water has become a huge issue. We all need water and lots of it. But how do you know that the water youíre drinking is clean and free of contaminants?
The typical solution, at least for those who can afford it, is to buy bottled water. But itís terribly overpriced, the quality is poorly regulated and once used, the plastic bottles have a nasty habit of ending up in our landfills and oceans. Just because we have something at our disposal doesnít mean that we should dispose of it. There has to be a better solution, and with Clearly Filtered now there is.
Who are you guys?
We are just a group of enthusiastic Southern Californians armed with a big vision and a revolutionary idea that has the potential to change the lives of countless people all across the world.
Imagine a world without thirst. Where everyone had enough to drink and never had to worry about what might be in their water supply. While somewhat ambitious, we have every intention of making that dream a reality.
What does Clearly Filtered do?
We have the most technologically advanced portable water filters ever created. Our filter technology removes 99.99% of all the ďbad stuffĒ such as: bacteria, viruses, chlorine, chromium 6 and a whole lot more. Itís been tested by multiple independent laboratories which all say the same thing; itís the best filter theyíve ever put through testing.
What are some of the challenges you face and what are you doing about them?
There are many challenges that come with running your own business. But these very same challenges can also be seen as opportunities to shape the way your business functions in the midst of adversity.
As for our industry, Iíd say the biggest challenge is just educating people on the topic of water and water quality. A large part of our message is to challenge people to think critically about their own behavior and assumptions, and then provide them with an alternative.
Also, like it or not, we humans are creatures of habit. So getting people to drop the bottled water habit can sometimes be an uphill battle. This is why the education component is so important. Consumers have to understand the implications of their behavior and adjust accordingly.
Are there any products coming out soon that we should know about?
Yes! You should definitely know about our upcoming RAD bottle. RAD is short for Radiation because thatís what the bottle has been specifically designed, tested and proven to remove. Weíre launching a bottle that filters out 100% of all seven major radiological isotopes from water, instantly as you drink. Needless to say itís the only one of its kind and we are working diligently to get this brand new, state of the art filter technology into production as soon as humanly possible.
What are your plans for the future? Where do you see your organization headed?
Iíd say Iím most excited about our plans for the Clearly Filtered Foundation. The purpose of this not-for-profit foundation is to provide people with a platform to donate money knowing that their contributions will go directly to giving clean water to someone in need.
Thatís the kind of thing that makes all the work we’ve put into Clearly Filtered seem worthwhile. It’s our way of giving back to the people who need it most.
How can we get in touch with you?
For the most up to date information about us, our products or how you can get involved, visit us on the web at: http://www.ClearlyFiltered.com or email us at firstname.lastname@example.org. You can also find us on Facebook at www.Facebook.com/ClearlyFiltered