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NOM Tasting Bitter Defeat Over Starbucks Boycott

NOM Tasting Bitter Defeat Over Starbucks Boycott


Amid scandal over NOM’s race baiting tactics comes†another blow: Starbucks says NOM’s boycott over the chain’s pro-marriage equality stance is having no impact.

Reports The Stranger:

“We’re not seeing any impact,” says Starbucks spokesman Zack Hutson. If anything, NOM’s attack has endeared Starbucks to the public and sends a message to Fortune 500 companies that defending gay rights is safe political ground.

Not only that, but it seems like NOM’s Starbucks boycott is helping to solidify support for Washington’s marriage equality law.

Reports On Top Magazine:

Josh Friedes a spokesman for Equal Rights Washington, which is working against an effort to repeal the law in November, said NOM’s boycott was helping bring together supporters.

“There has been an incredible Facebook campaign of photos of people drinking coffee at Starbucks. In some ways, NOM did our work for us. They are highlighting the fact that major corporations based in Washington state are supporting marriage equality and that an out-of-state, anti-gay organization is spearheading the movement to derail it.”

“NOM for years has been so feared for having been strategic,” he added. “Now for the first time, they appear to be flailing because the proposed boycott of Starbucks was incredibly poorly conceived.”

Outrage was high at the National Organization for Marriage when the CEO of Starbucks said at a shareholder meeting last week that a decision to support marriage equality was “not a difficult decision for us.”

Howard Schultz, CEO of the Seattle-based†Starbucks coffee retailer was prompted by two questions during a shareholder meeting on Wednesday, allegedly from people planted by the National Organization for Marriage, regarding the company’s support for Washington’s same-sex marriage law. Starbucks†issued a notice in January that it supported Washington’s push for marriage equality.

Schultz replied to one question that, “In our view, through the lens of humanity, and being the kind of company that embraces diversity” marriage equality is an important issue, and Schultz received loud applause when he told the group that the decision to support same-sex marriage was “not something that was a difficult decision.”

Infuriated, NOM launched a “Dump Starbucks” campaign but it has been widely outpaced by a rival campaign in support of Starbuck’s position and revelations about NOM’s race-baiting, “elite” youth recruiting tactics.


Related Reading:

NOM Boycotting Starbucks Over Marriage Equality Support
Santorum: Gay Partnerships Donít Benefit Society
Republicans Stand Up for N.H. Marriage Equality


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Image used under the Creative Commons Attribution License with thanks to TerryJohnson.

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10:52AM PDT on Jul 15, 2012

Don't know if my posting went through, so here it is (again).

Good that NOM gets to lose. Hope they disappear completely. As for Starbucks, they know what's good for business. Won't get me to go there, since there are more issues that they need to work on before I spend any money there. Unionizing, for example. Also, I'm not a coffee drinker.

10:40AM PDT on Jul 15, 2012

Good that NOM gets to lose. Hope they disappear completely. As for Starbucks, they know what's good for business. Won't get me to go there, since there are more issues that they need to work on before I spend any money there. Unionizing, for example. Also, I'm not a coffee drinker.

1:47PM PDT on Apr 4, 2012

a democracy is not there to enforce mob rule in a democracy even the minority has rights.

1:34AM PDT on Apr 3, 2012

LOL, the opposite of love is not hate but indifference.

3:41PM PDT on Apr 2, 2012

This is a wonderful example of a corporation standing up to the forces of intolerance. I generally don't go to Starbucks, but I will now put them on my coffee list. As a lesbian, I very much appreciate Starbucks' 100% positive rating on LGBT employment and issues.

Thank you, Starbucks.

8:26AM PDT on Apr 2, 2012

I am glad that this attempted boycott by NOM has jumped up and bit them in the butt.

6:36AM PDT on Apr 2, 2012

I actually don't care for Starbucks coffee, but I plan to go out at lunchtime and buy a cup of coffee there!!! This will be my new go to place. Good for them, Don't you just hate bullying???

2:25PM PDT on Apr 1, 2012

This is GREAT news! It makes me PROUD to know that companies such as JC Penny and Starbucks who are actively supporting gay rights are not being discouraged by these organizations and their tactics towards their own personal agendas! I think if anything all organized religious cults are doing is prompting more fortune 500 companies to advocate gay rights; they are essentially deflecting their purpose! If this strategy continues soon we will have all the top companies backing gay rights and with them behind us equality is a sure win! =o)

11:43AM PDT on Apr 1, 2012

I'd like to see Starbucks take a similar stand in North Carolina, where Amendment One is on the ballot May 8. If approved, the amendment could bar businesses in North Carolina from offering domestic-partner benefits. Which means businesses that already offer such benefits could leave (or refuse to expand into) North Carolina.

The state constitution *already* defines marriage as between one man and one woman. This amendment is thus redundant, and could go beyond the innocuous constitutional text in having a draconian impact on businesses.

8:58AM PDT on Apr 1, 2012


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