Old Navy has announced a new line of rainbow-themed gay pride t-shirts for men, women and babies. In addition to visually supporting LGBT rights with these designs, Old Navy will also be donating 10% of the proceeds from the same of the t-shirts (priced between $7.50 and $14.50) to It Gets Better.
Several articles have compared this line by Old Navy to American Apparel’s “Legalize Gay” shirt. While Americal Apparel’s t-shirt seems to focus more on the legal and political aspects, the Old Navy t-shirts are more focused on love and pride. Both important messages, of course.
The shirts were recommended by the website Cool Mom Picks. Authors Liz Gumbinner and Kristen Chase wrote:
We’ve always been proud to support all types of families at Cool Mom Picks–the ones with one mommy, the ones with two mommies, the ones with no mommies at all. So we’re thrilled to see that Old Navy is doing the same, by making a stand in favor of love and tolerance with their new line of Gay Pride T-shirts launching next week.
As a mom myself, I know I’d love to see my family wearing these t-shirts. I certainly hope they will be more prominent this summer than the “WINNING” t-shirts I saw a few kids wearing yesterday.
What do you think of Old Navy’s initiative to visually and financially support gay pride?
Annie blogs about the art and science of parenting at the PhD in Parenting blog.
Photo credit: Annie Urban