Remember how One Million Moms wanted JC Penney to ditch Ellen Degeneres as their spokesperson? Remember how JC Penney ignored the Moms? Well, the Moms are now back for round two.
This time it’s over JC Penney sending out a catalog with *gasp* lesbians in it. Say Moms in their call to action:
Even though JCP seemed to have changed their approach, their May catalog shows they are making a strong effort otherwise. On pages ten and eleven, under the title “Freedom of Expression,” you’ll find “Wendi and her partner Maggie and daughters” and again “Wendi, daughters Raven and Clover, and partner Maggie” in text. In the picture both women are wearing wedding bands.
Holy mothballs you guys, wedding bands!
Families who once supported JCP and hold open store credit cards or are on their mailing list received the May catalog yesterday. Today, customers are able to view the May catalog online on the JC Penney website under May books.
Which, one assumes, would be the general point of putting out a May catalog, no? So that people can access it, browse the merchandise in said catalog, and buy things? Oh, but this is about the lesbians and their wedding bands, right? Right:
OMM has so many issues to cover we had no choice but to move on earlier in the year…
(Because your hysterical campaign bombed so hard it almost threw off the Earth’s rotation.)
but have decided to revisit this issue and speak out again.
It is obvious that JCP would rather take sides than remain neutral. JCP will hear from the other side so they need to hear from us as well.
People like the Moms created the “culture war” by opposing equality from a place of assumed religious privilege. They’re the ones who find lesbians wearing wedding rings, which is a factual reality and not something JC Penney has made up just to goad the One Million Moms, so embolism-inducing that they simply must write a call to action about it.
But, one wonders, how well did the campaign go last time when they tried to bombard JC Penney with “conservative” voices:
Last time OMM contacted JC Penney store managers, we were brushed off.
Some even experienced in person the store manager saying “Thank you” and walking off while their customer and our concerned members were in mid-sentence.
A mid-sentence thank you? They should have sued! But the valiant Moms are not to be deterred, oh no:
OMM has been told that JCP corporate office told store managers to say “Thank you” and then walk away. If they want our business, then we will not be ignored!
Erm, take the hint?
The store managers are the ones who can communicate to corporate for their customers. Managers will not want to be in the middle so when we politely express our concern to them, they should realize that they are the ones taking all the complaints and corporate is not having to answer for the decisions they are making. Managers will pass along customers’ frustrations, and their own, to corporate because they will likely get tired of their game.
Those lucky, lucky store managers. And, by the way, who is frustrated? By what? Lesbians in a catalog? Maybe this is just me but aren’t those kinds of frustrations something you work through, you know, in private?
Regardless, OMM continues:
Managers will also have to answer to corporate for the loss in sales from traditional families, so we will give them the proof they need to back this up when we tell them we will no longer be able to shop with them until they take a neutral stand.
Okay, first of all regarding “traditional families,” let’s cut the bull. That’s straight, married religious conservatives. So basically just the kinds of families the Moms are in and want others to be in. Second, what the Moms mean by “neutral” is a return to the good old days when LGBT identity was erased from public discourse and religiosity was given unfettered and unquestioned privilege. JC Penney isn’t beholden to that and the Moms are in a minority to assume that’s what the rest of America wants when polls repeatedly show Americans favor equality.
Since the corporate office doesn’t consider your call important, please call, or visit, your local store manager. Local managers are more likely to listen to your concerns and pass them along to the corporate office. Please be kind when you ask them to tell corporate that they should remain neutral in the cultural war. What was the purpose in stating on page eleven that Wendi and Maggie are partners?
The purpose of it was to reflect reality and to appeal to a demographic with disposable income. Why is this so hard?
But the final kicker comes in the closing lines, and this really sums up the entire Moms v. JCP fight:
Normally, OMM has a prewritten letter ready to send from our email server, but JCP blocks emails from our server.
Anyhoo… I can’t wait to see how JC Penney reacts — or shrugs with indifference — to this.
And in case any of you were wondering what the offending image that has so spun the Moms out looks like: