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One Million Moms Goes After JC Penney Again

One Million Moms Goes After JC Penney Again

 

Remember how One Million Moms wanted JC Penney to ditch Ellen Degeneres as their spokesperson? Remember how JC Penney ignored the Moms? Well, the Moms are now back for round two.

This time it’s over JC Penney sending out a catalog with *gasp* lesbians in it. Say Moms in their call to action:

Even though JCP seemed to have changed their approach, their May catalog shows they are making a strong effort otherwise. On pages ten and eleven, under the title “Freedom of Expression,” you’ll find “Wendi and her partner Maggie and daughters” and again “Wendi, daughters Raven and Clover, and partner Maggie” in text. In the picture both women are wearing wedding bands.

Holy mothballs you guys, wedding bands!

Families who once supported JCP and hold open store credit cards or are on their mailing list received the May catalog yesterday. Today, customers are able to view the May catalog online on the JC Penney website under May books.

Which, one assumes, would be the general point of putting out a May catalog, no? So that people can access it, browse the merchandise in said catalog, and buy things? Oh, but this is about the lesbians and their wedding bands, right? Right:

OMM has so many issues to cover we had no choice but to move on earlier in the year…

(Because your hysterical campaign bombed so hard it almost threw off the Earth’s rotation.)

but have decided to revisit this issue and speak out again.

It is obvious that JCP would rather take sides than remain neutral. JCP will hear from the other side so they need to hear from us as well.

People like the Moms created the “culture war” by opposing equality from a place of assumed religious privilege. They’re the ones who find lesbians wearing wedding rings, which is a factual reality and not something JC Penney has made up just to goad the One Million Moms, so embolism-inducing that they simply must write a call to action about it.

But, one wonders, how well did the campaign go last time when they tried to bombard JC Penney with “conservative” voices:

Last time OMM contacted JC Penney store managers, we were brushed off.

Oh.

Some even experienced in person the store manager saying “Thank you” and walking off while their customer and our concerned members were in mid-sentence.

A mid-sentence thank you? They should have sued! But the valiant Moms are not to be deterred, oh no:

OMM has been told that JCP corporate office told store managers to say “Thank you” and then walk away. If they want our business, then we will not be ignored!

Erm, take the hint?

The store managers are the ones who can communicate to corporate for their customers. Managers will not want to be in the middle so when we politely express our concern to them, they should realize that they are the ones taking all the complaints and corporate is not having to answer for the decisions they are making. Managers will pass along customers’ frustrations, and their own, to corporate because they will likely get tired of their game.

Those lucky, lucky store managers. And, by the way, who is frustrated? By what? Lesbians in a catalog? Maybe this is just me but aren’t those kinds of frustrations something you work through, you know, in private?

Regardless, OMM continues:

Managers will also have to answer to corporate for the loss in sales from traditional families, so we will give them the proof they need to back this up when we tell them we will no longer be able to shop with them until they take a neutral stand.

Okay, first of all regarding “traditional families,” let’s cut the bull. That’s straight, married religious conservatives. So basically just the kinds of families the Moms are in and want others to be in. Second, what the Moms mean by “neutral” is a return to the good old days when LGBT identity was erased from public discourse and religiosity was given unfettered and unquestioned privilege. JC Penney isn’t beholden to that and the Moms are in a minority to assume that’s what the rest of America wants when polls repeatedly show Americans favor equality.

Since the corporate office doesn’t consider your call important, please call, or visit, your local store manager. Local managers are more likely to listen to your concerns and pass them along to the corporate office. Please be kind when you ask them to tell corporate that they should remain neutral in the cultural war. What was the purpose in stating on page eleven that Wendi and Maggie are partners?

The purpose of it was to reflect reality and to appeal to a demographic with disposable income. Why is this so hard?

But the final kicker comes in the closing lines, and this really sums up the entire Moms v. JCP fight:

Normally, OMM has a prewritten letter ready to send from our email server, but JCP blocks emails from our server.

Anyhoo… I can’t wait to see how JC Penney reacts — or shrugs with indifference — to this.

And in case any of you were wondering what the offending image that has so spun the Moms out looks like:

 

Related Reading:

Success! Ellen Foes Abandon JC Penney Attack

Gay Marriage Archie Comic Sells Out Despite Attacks

One Million Moms Wants Gay Marriage Archie Comic Removed from Toys ‘R’ Us

Read more: , , , , , , , , , , , , , , , , , , , ,

Image used under the Creative Commons Attribution License with thanks to Sam Howzit.

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142 comments

+ add your own
9:10PM PDT on May 21, 2012

hey i like that dark blue dress that woman is wearing!
...looks like a lot of happiness to me in that photo. I'm not sure what's so offending about people being happy, being together? *scratching head*

6:51PM PDT on May 13, 2012

i'm all for equality...

10:14AM PDT on May 10, 2012

Here are links to take action again:
These women are contacting stores and the corporate office to complain. We should contact with support. Head over to their website to let them know you appreciate the ad. The people who made this decision need to know there are others standing with them: http://www.jcpenney.com/jcp/CustomerServiceSub.aspx?DeptID=12476&CatID=25278

One Million Moms has a web form you can use to report offensive broadcasts, communications and adverts. I say we all hop over there and enter complaints about one million mom's crusade to encourage discrimination against untraditional and GLBT families. Here's the link: http://onemillionmoms.com/ComplaintForm.asp

10:09AM PDT on May 10, 2012

Reposting the links to take action:
These women are contacting stores and the corporate office to complain. We should contact with support. Head over to their website to let them know you appreciate the ad. The people in their marketing department need to know there are others standing with them on this: http://www.jcpenney.com/jcp/CustomerServiceSub.aspx?DeptID=12476&CatID=25278

One Million Moms has a web form you can use to report offensive broadcasts, communications and advirtisements. I say we all hop over there and enter complaints about one million mom's crusade to encourage discrimination against untraditional and GLBT families. Here's the link: http://onemillionmoms.com/ComplaintForm.asp

12:28PM PDT on May 9, 2012

@Marie W.: They should jsut be like you and admit it - call it 1,000,00 BIGOTED Moms!!

12:03PM PDT on May 9, 2012

It must be so wonderful to live such a charmed life that your most important worry is a photograph of a group of women in a catalogue. GET OVER IT ALREADY!

11:36PM PDT on May 8, 2012

Million Moms- no. Bigoted 10000 Moms yes.

9:16PM PDT on May 8, 2012

Jeez, hasn't OMM learned from their last failed JCP boycott? Not to mention that it doesn't appear to have hurt their business any, much like NOM's recent attempted Starbucks boycott.

12:47PM PDT on May 8, 2012

Haven't these hatefilled, bigoted, hypocritical women got anything better to do than make a nuisance of themselves?

10:02AM PDT on May 8, 2012

Not being a Christian, I've had to check my Bible to make sure, but the Bible talks endlessly about love: love thy neighbor; love thine enemy; Jesus suffered the children..... So...., how do these lunatics explain the hatred they spread in God's name?..............Oh, yeah: it's called 'hypocrisy'.

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