In solidarity with the recent Gay Pride festivities, the official Oreo Facebook page posted an image of the popular sandwich cookie stuffed with rainbow-colored filling on Monday. The picture, which was captioned with the words “Proudly support love!”, spawned a heated debate amongst Facebook users that has so far amassed over 30,000 comments.
The initial reaction to the post was not overly favorable. “What a shame….guess I’ll have to choose another cookie,” said Stephanie LaBrier. “No more oreos for me or my family!” added Steve Lee. “I wish they had a dislike button. You gay people make me sick, God made us to be man and women not gay or lesbian p.s. NO MORE OREOS,” said Janis Petron.
But as news of the Pride Oreo graphic spread to LGBTQ and progressive communities, the tone of the conversation changed. Facebook users in favor of gay rights soon outnumbered the opposition. “I have never wanted an oreo as much as I do right now,” said Talara Nicholas. “Equality and love are delicious.” Samantha Kilgore concurred. “I like Oreos because they are delicious. I like them even more for standing up for what they know is right.”
In just two days, the picture has received over 200,000 “Likes” from fans. Additionally, more than 60,000 people have gone on to share the photo on their own Facebook walls.
What’s more, a large number of the pro-Pride Facebookers vowed to support Oreo by purchasing the cookies to make up for any sales lost to the homophobic Facebookers who pledged to boycott. Coming just months after gays backed JCPenney for standing by its spokesperson Ellen Degeneres, this Oreo saga is an ongoing display that the LGBTQ community is willing to support companies that support them.
“What’s funny is the fact that people are congratulating Oreo for taking this stand and ‘not caring about profits,’” said Dennis Archer on Oreo’s Facebook page. “This will do nothing but cause an influx of sales, which Nabisco was well aware of.”
Regardless of the company’s motivations, Oreo can be credited for not buckling under pressure and removing the controversial picture from its Facebook page. Though the image includes the disclaimer “made with crème colors that do not exist,” that has not stopped a myriad of commenters from encouraging Nabisco to actually sell the festive cookie in stores.
Nabisco and its parent company Kraft are hardly the only companies celebrating Pride. Major corporate entities including Coca-Cola, Bud Light, Wells Fargo, NBC, Johnson & Johnson, and Bacardi were among this year’s LA Pride sponsors. Plus, considering that an excess of 400 Facebook employees marched in this year’s San Francisco Pride parade, the same Facebook users who said they would “unlike” Oreo for supporting the LGBTQ community may also want to get off of Facebook altogether.