Feeding cows, baling hay, and growing corn are not generally considered fast routes to attracting women, but the Peterson brothers are out to prove otherwise with their parody of LMFAO’s “Sexy and I Know It.” They posted “I’m Farming and I Grow It” on June 25th. By July 6th the video had been viewed more than 3.3 million times.
Roxana Hegeman writes in the Detroit Free Press the song was Greg Peterson’s inspiration. The Kansas State University student heard the LMFAO song one too many times and decided to change “sexy” to “farming.” He started writing lyrics, and when he got back home the brothers filmed the video.
The music video is a celebration of farming, with lines like these:
The hours I work, there is no equal
Gotta feed the mouths of hungry people…
I’m farming and I grow it.
The Peterson family farms near Assaria, Kansas. They raise cattle and grow wheat and corn. At 21, Greg is the oldest of the four siblings. The others are 18-year-old Nathan, 15-year-old Kendal, and 11-year-old Laura (who did most of the filming).
The instant success of the video is a lesson for the farming community and for consumers. Farmers are an aging demographic. Between 2003 and 2007 the average age of American farmers increased from 47.6 to 57.1. An aging agriculture industry calls into question the future of our food supply.
The Peterson brothers cannot singlehandedly turn that around, but their clever video parody and their smart use of social media (YouTube, Facebook, Instagram and Twitter) just might reach a new generation of farmers.
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Photo of Greg Peterson from video