One of Hollywood’s most powerful companies has taken on the Motion Picture Association of America (MPAA) by releasing the widely praised anti-bullying documentary ‘Bully’ without a rating.
The MPAA has been widely criticized for giving the documentary an ‘R’ rating.
The Weinstein Company president of marketing, Stephen Bruno, said:
“The kids and families in this film are true heroes, and we believe theatre owners everywhere will step up and do what’s right for the benefit of all of the children out there who have been bullied or may have otherwise been bullies themselves. We’re working to do everything we can to make this film available to as many parents, teachers and students across the country.”
The MPAA offered to give it a different rating if swearing was removed but producers refused, saying that the swearing is in line with the abuse experienced by children across the US on a daily basis.
One theater chain has said it will allow in those under 17, with a note from their parents or guardian.
“AMC Theaters believes people of all ages can benefit from the message of this film,” the theater chain said on its website. “That’s why we are allowing all guests to experience the version of this film that is not rated.”
The National Association of Theatre Owners said last month it would follow MPAA guidance when advising its members.
The ‘R’ rating means that it may be problematic to show the documentary in schools.
It opens in LA and New York March 30.
Watch ‘Bully’ trailer:
Image: Bully movie poster