Registering To Vote At 38,000' - Thank you, Virgin America

Wait! Is that Barack Obama joking around with Mitt Romney?

Passengers on this morning’s Virgin America flight from San Francisco to Washington D.C. could be forgiven for being confused when they saw the two Presidential contenders standing at their gate.

In fact, comedians Reggie Brown and Jim Gossett were on hand to impersonate President Barack Obama and Mitt Romney, as Virgin America debuted the first ever in-flight voter registration program.

The inaugural event happened as part of the airline’s launch of its new direct flight from San Francisco to Washington D.C.’s Reagan National airport.

The two comedians rode the plane all the way to D.C.

So now add in-flight voter registration to the list of tasks you can accomplish at 38,000 feet.

The airline partnered with Rock the Vote, an organization dedicated to youth political engagement, and PromoJam, a social media marketing company. Rock the Vote president Heather Smith was also on board to explain how users can register to vote at 38,000 feet.

From Buzzfeed, here’s how it works:

The airline’s back-of-the-seat entertainment systems will now feature a Scan to Vote QR code that passengers may scan with their smart phones, the company said. In doing so, flyers will be brought to a mobile app that enables them to register to vote with Rock the Vote.

As of now, Virgin America plans to continue the voter registration program until election day of this year.

Rock the Vote registered over 2 million people in 2008, and is aiming for another 1.5 million voters this year.

No word as to whether passengers were treated to a Presidential debate.

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