How little attention does Mitt Romney’s campaign believe voters are paying when it comes to the GOP primary? According to them, nothing Romney says in order to get the endorsement matters, since he can just erase and start all over for the general.
Via ABC News, Romney Communications Director Eric Fehrnstrom explained his inevitable repositioning when he runs against President Barack Obama as such: “Well, I think you hit a reset button for the fall campaign. Everything changes. It’s almost like an Etch-A-Sketch. You can kind of shake it up and restart all of over again. But I will say, if you look at the exit polling data in Illinois, you’ll see that Mitt Romney is broadly acceptable to most of the factions in the party. You have to do that in order to become the nominee…”
There’s only one small problem with the analogy. Yes, Romney may be able to shake it up and just start all over again, but voters’ memories, on the other hand, are a little less easily manipulated. After all, how can millions be expected to just suddenly forget all of the positions he took in order to try and woo the religious right and Tea Party conservatives — from repealing health care reform to saying abortion should be outlawed in all cases to privatizing Medicare and providing even more tax breaks for the wealthy while balancing the budget on the middle class?
Romney’s positions may be easily erased and replaced, but voter memories aren’t.
Photo credit: Matt Ortega at www.etchasketchromney.com